# Illustrative Olive Packaging This Collection of Pitted Olives and Oil is Vibrant and Playful By Mishal Omar | Published 2016-12-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pitted-olives References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/12/just-great.html) & [justgreat.gr](http://www.justgreat.gr/) Although pitted olives are not exactly known for their intrigue, the ones offered in the 'Just Great!' olive and oil collection manage to offer a playful aesthetic that stands out. The branding for the collection was designed by the creative agency 'Sophia Georgopoulou Design,' which chose to create products that targeted both Greek and non-Greek people who "value quality in their every day life." The collection features pitted olives, [extra virgin olive oil](https://www.trendhunter.com/trends/singleestate-extra-virgin) and kalamata paste. Each jar and bottle in the collection features similar illustrative graphics that are vibrant and youthful. This olive-themed collection of foods is able to target consumers of all ages with its [playful and standout branding](https://www.trendhunter.com/trends/fruit-bliss), that takes a relatively standard product to the next level. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 68% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Playful Food Branding:** The playful branding of food products is becoming a trend as consumers seek more visually appealing products. - **Targeting Multicultural Consumers:** Brands that target both their original culture and non-native cultures are becoming increasingly popular. - **Elevating Standard Products:** The trend of elevating standard products through creative branding and design is on the rise. ### Where This Applies - **Food and Beverage:** The food and beverage industry can benefit from incorporating playful branding to appeal to a wider audience. - **Design and Marketing:** The design and marketing industry can capitalize on the trend of creative food branding. - **Retail and Consumer Goods:** Retail and consumer goods companies can increase sales by creatively rebranding and elevating standard products. ## Related on Trend Hunter - [Customizable Olive Oil Bottles](https://www.trendhunter.com/trends/paint-pour-gift-set.md) - [Ceramic Olive Oil Jars](https://www.trendhunter.com/trends/cugu.md) - [Resealable Olive Snacks](https://www.trendhunter.com/trends/olive-snack.md) - [Organic Mediterranean Olive Products](https://www.trendhunter.com/trends/biona-olives.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Hand-Painted EVOO Bottles](https://www.trendhunter.com/trends/handpainted-evoo-bottle.md) - [Olive Oil Packaging Expansions](https://www.trendhunter.com/trends/drizzle-and-sizzle.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md)