# Controversial Cash Adverts The Pittaluga 'Warning:Money' Set Boasts Currency Qualms By Jordy E | Published 2012-04-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pittaluga-warning-money References: [designyoutrust](http://designyoutrust.com/2012/04/04/anti-money-campaign/) & [minimalzero](http://www.minimalzero.com/gallery/warning_money.html) Italian artist Riccardo Pittaluga has offered a new artistic take on capital in his 'Warning:Money' collection. Similar to the [advisories plastered on cigarette packages](https://www.trendhunter.com/trends/shearling-style-hat), the cash notes feature small signs that read, "Money kills" and, "Money is highly addictive, don't start." The playing up of tobacco branding is notably effective here as it draws a comparison between two of life's most prominent vice's. According to Pittaluga, the Warning:Money series is a reflection of his opposition to wealth and the accumulation of it. His website expresses disdain for the monetary value that is tied to almost any human endeavor, and preaches the importance of undoing this pervasive currency phenomenon. In essence, Pittaluga's project aims to discourage the emphasis that is often placed upon banknotes. As he has chosen to display both [American and European bills](https://www.trendhunter.com/trends/the-book-of-money), his undertaking is catered to suit an international audience, and therefore addresses a broader social issue. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 19% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Artistic Commentary:** Artists using their work to critique societal issues and provoke thought. - **Visual Messaging:** The use of visual elements to convey powerful messages and spark conversations. - **Anti-wealth Narrative:** Challenging the culture of materialism and questioning the value of money. ### Industries Being Reshaped - **Art:** Artists exploring new ways to challenge norms and comment on societal issues, providing opportunities for collaborations and exhibitions. - **Marketing and Advertising:** Incorporating visual messaging and provocative imagery into campaigns to create impactful and engaging advertisements. - **Social Activism:** Using artistic expressions to raise awareness about social issues and encourage conversations for change. ## Related on Trend Hunter - [Spoof Sparkling Water Cans](https://www.trendhunter.com/trends/can-of-art.md) - [Snack Artwork Auctions](https://www.trendhunter.com/trends/mischief-by-chester.md) - [Three-Sided Coins](https://www.trendhunter.com/trends/three-sided-coin.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Money-Inspired Footwear Collabs](https://www.trendhunter.com/trends/the-concepts-x-new-balance-1000.md) - [Financial Conversation Hearts](https://www.trendhunter.com/trends/financial-conversation-hearts.md) - [Satirical Popsicle Snacks](https://www.trendhunter.com/trends/eat-the-rich-popsicles.md) - [Immigration System-Inspired Artworks](https://www.trendhunter.com/trends/passport-series.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md)