# Smoky BBQ Deodorants Pitmaster Deodorant Shares the Essence of Tending to the Grill By Laura McQuarrie | Published 2025-10-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pitmaster-deodorant References: [businesswire](https://www.businesswire.com/news/home/20250927674702/en/Ditch-the-Grill-Keep-the-Smell-Progresso-Launches-BBQ-Smoke-Scented-Pitmaster-Deodorant-to-Pair-with-New-Pitmaster-Soup) & [ProgressoPitKit](http://ProgressoPitKit.com)  This summer, Progresso introduced a line of BBQ-inspired, protein-packed Pitmaster soups loaded with flavors and now, a limited-edition 'Pitmaster Deodorant' is launching to deliver the signature smoky scent of grilling. With the limited-edition Pit Kit, the all-new Pitmaster Deodorant is paired with a can of 'Progresso Pitmaster BBQ-Style Grilled Chicken & Fire Roasted Corn Soup,' offering an effortless way for barbecue fans to feel like they've spent all day making backyard fare, without having to pick up as much as a spatula. After the first drop on October 2nd, fans can look forward to another pit-approved soup and scent pairing on October 16th, while supplies last. For those who miss out, products from the Progresso Pitmaster soup line can still be purchased at retailers nationwide. ## Trend Insights (Trend Hunter) - Score: 8.0/10 - Popularity: 93% | Activity: 95% | Freshness: 51% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Bbq-inspired Personal Care:** Combining culinary aromas with grooming products creates a unique sensory experience that taps into the growing trend of food-scented personal care items. - **Limited-edition Product Drops:** The concept of limited-edition and exclusive release products heightens consumer anticipation and engagement by leveraging scarcity and excitement. - **Multi-sensory Branding:** Brands are exploring multi-sensory experiences by linking familiar scents with unexpected product categories, enhancing emotional connections with consumers. ### Who This Affects Most - **Personal Care:** Innovative scents such as smoky BBQ in personal care products could disrupt traditional fragrance segments and attract consumers seeking unique olfactory experiences. - **Food and Beverage-adjacent Products:** Cross-industry collaborations between food and personal care products reveal new opportunities for brands to engage customers through nostalgic and novelty value. - **Consumer Packaged Goods:** The use of novel marketing strategies, such as pairing consumables with non-edible goods, provides a platform for redefining how CPG brands engage with their audience. ## Related on Trend Hunter - [BBQ-Inspired Soups](https://www.trendhunter.com/trends/progresso-pitmaster.md) - [Charcoal Grilling-Inspired Scent Profiles](https://www.trendhunter.com/trends/charcoal-grilling.md) - [Meat Sweat Campaigns](https://www.trendhunter.com/trends/meat-sweat-defense-kit-1.md) - [Meaty Mouth-Watering Perfumes](https://www.trendhunter.com/trends/kfc-6.md) - [Tasty BBQ Spritzes](https://www.trendhunter.com/trends/bbq-spritzes.md) - [Smoky Snack Crisps](https://www.trendhunter.com/trends/pringles-smoky.md) - [Father-Approved BBQ Bundles](https://www.trendhunter.com/trends/bbq-bundle-pro.md) - [Grill-Inspired Snack Crisps](https://www.trendhunter.com/trends/pringles-x-miller-lite.md) - [Authentic BBQ-Themed Food Products](https://www.trendhunter.com/trends/tesco-fire-pit-range.md)