# Barbecue Deep-Dish Pizzas Giordano’s and Smoque Combine Chicago Pizza with Texas BBQ By Mursal Rahman | Written with AI assistance | Published 2026-09-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pitmaster-deep-dish References: [pizzamarketplace](https://www.pizzamarketplace.com/news/giordanos-smoque-bbq-launch-texas-inspired-pitmaster-deep-dish) & [globenewswire](https://www.globenewswire.com/news-release/2026/09/16/3363282/0/en/giordano-s-and-smoque-bbq-launch-pitmaster-deep-dish-bringing-texas-style-bbq-to-chicago-s-iconic-stuffed-pizza.html)  Giordano’s and Smoque BBQ are combining two regional specialties through barbecue deep-dish pizzas that merge Chicago-style stuffed pizza with Texas-inspired barbecue. The limited-edition Pitmaster Deep Dish features Smoque’s smoked beef brisket, spicy sausage and candied jalapeños alongside a specially developed BBQ sauce that replaces traditional pizza sauce. Rather than simply adding barbecue toppings, the teams spent months adapting the flavors to Giordano’s stuffed format, whose top crust also helps protect the brisket from direct oven heat and retain moisture. The collaboration gives both Chicago brands a way to reach consumers beyond their physical restaurant locations. Offered exclusively through Giordano’s e-commerce store, the frozen pizzas can be shipped nationwide in multiple pack sizes. Combining recognizable regional cuisines with direct-to-consumer distribution can expand brand exposure while creating scarcity and trial through the product’s limited-time availability. Image Credit: Giordano's Pizza ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 12% | Activity: 3% | Freshness: 91% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Regional Cuisine Mashups:** Combining iconic local food formats creates differentiated products that turn familiar flavors into novelty-driven experiences with broad consumer appeal. - **Frozen Restaurant Extensions:** Restaurant-quality frozen offerings are reshaping at-home dining by translating signature menu items into shippable formats beyond physical locations. - **Limited-time DTC Foods:** Scarcity-based online food drops give brands a way to build urgency, test demand and reach national audiences without permanent retail commitments. ### Who This Affects Most - **Food and Beverage:** Cross-category flavor collaborations are opening space for premium packaged products that blend comfort food familiarity with regional authenticity. - **E-commerce:** Direct shipping models for specialty frozen foods are expanding how restaurant brands monetize loyal followings outside traditional dine-in markets. - **Restaurants:** Branded retail extensions are giving operators new revenue pathways by converting signature culinary identities into scalable consumer products. ## Related on Trend Hunter - [Delectable Beefy Pizza Combos](https://www.trendhunter.com/trends/italian-combo.md) - [Detroit-Style Pizza Slices](https://www.trendhunter.com/trends/detroitstyle-slices.md) - [Co-Branded Asian Cuisine Pizzas](https://www.trendhunter.com/trends/korean-bbqstyle-classic-crust-pizza.md) - [Limited-Edition BBQ-Inspired Chicken Pizzas](https://www.trendhunter.com/trends/bbq-chicken-pizza.md) - [Take-and-Bake Thick-Crust Pizzas](https://www.trendhunter.com/trends/new-detroitstyle-pizza.md) - [Sweet-Savory Pizza Slices](https://www.trendhunter.com/trends/smores-deep-fried-slice.md) - [Limited-Time Asian BBQ Pizzas](https://www.trendhunter.com/trends/asian-bbq-menu.md) - [Polish Sausage-Topped Pizzas](https://www.trendhunter.com/trends/maxwell-polish-sausage-deep-dish-pizza.md) - [Triple-Pepperoni Pizzas](https://www.trendhunter.com/trends/trippple-peppp-pizza.md)