# Pit-Free Avocados M&S Now Offers Avocados for Those Who Don't Like the Labor Associated with Them By Riley von Niessen | Published 2017-12-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pitfree-avocados References: [teenvogue](https://www.teenvogue.com/story/avocados-without-pits) & [huffingtonpost](http://www.huffingtonpost.co.uk/entry/marks-and-spencer-stoneless-cocktail-avocado_uk_5a291ce6e4b03ece03004a5a) These pit-free avocados that are available from UK-based department store chain [Marks & Spencer](https://www.trendhunter.com/trends/marks-spencer-1) are ideal for consumers who find themselves consuming the fruit on a frequent basis. When it comes to [preparing any dish that requires avocado](https://www.trendhunter.com/trends/avocados-from-mexico-2), consumers first have to cut open the fruit and remove the hard pit that's in the center of it, which can make for a bit of a messy and time-consuming process. In addition, cutting out the pits has the potential to cause cuts in the kitchen. With the pit-free avocados from Marks & Spencer, consumers simply cut the fruit in half and use it as they normally would. Unlike the more widely distributed avocados, the chain's pit-free ones have edible skin too. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 93% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Pit-free Avocados:** Opportunity for food retailers to provide convenient and time-saving avocados with edible skin. - **Mess-free Avocado Preparation:** Opportunity for kitchenware manufacturers to develop tools or appliances to easily remove pits from avocados without the risk of injuries. - **Edible Avocado Skin:** Opportunity for food product developers to explore the use of avocado skin in various culinary applications. ### Who This Affects Most - **Food Retail:** Opportunity for food retailers to offer pit-free avocados as a convenient option for busy consumers. - **Kitchenware Manufacturing:** Opportunity for kitchenware manufacturers to create innovative tools or appliances for mess-free avocado preparation. - **Food Product Development:** Opportunity for food product developers to experiment with incorporating edible avocado skin into new culinary products. ## Related on Trend Hunter - [In-Store Avocado Scanners](https://www.trendhunter.com/trends/ripe-avocados.md) - [Avocado Ripeness Scanners](https://www.trendhunter.com/trends/avocado-scanner.md) - [Sustainable Avocado Alternatives](https://www.trendhunter.com/trends/avocado-alternative.md) - [Avocado Preparation Robots](https://www.trendhunter.com/trends/autocado.md) - [Pre-Mashed Avocado Spreads](https://www.trendhunter.com/trends/avocado-mash.md) - [Avocado-Shaped Vegetable Cutters](https://www.trendhunter.com/trends/avo-multifunction-veggie-cutter.md) - [On-Demand Retail Pineapple Slicers](https://www.trendhunter.com/trends/pineapple-slicing-machine.md) - [Fresh Mango Snacking Satchels](https://www.trendhunter.com/trends/mission-produce.md) - [Avocado Sommeliers](https://www.trendhunter.com/trends/avocado-sommeliers.md)