# Trans-Inclusive Soccer Facilities The 'Pitch, Please' Campaign Aims to Make Soccer More Inclusive By Katherine Pendrill | Published 2022-07-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pitch-please References: [hypebae](https://hypebae.com/2022/7/adidas-pitch-please-campaign-football-space-women-trans-non-binary-players-london-how-to-book)  adidas is on a mission to make high-quality soccer pitches more available to female-identifying and non-binary players with its new 'Pitch, Please' campaign. For female-identifying and non-binary players, access to a pitch is one of the first barriers to playing soccer (football) in the U.K. To rectify this, adidas has launched a new campaign called Pitch, Please, which aims to provide regular access to pitch space across London. This includes setting up an all-new booking system, as well as an inclusive infrastructure. How it works is that players will be able to request a session through a WhatsApp booking service and spaces will be made available for [adidas’](https://www.trendhunter.com/trends/runner-321) partner [Fulham FC](https://www.trendhunter.com/trends/bon-charge). As the General Manager & SVP for [adidas Northern Europe](https://www.trendhunter.com/trends/led-basketball-court) Kathryn Swarbrick explains, "Throughout UEFA Women’s EURO 2022, thousands of women, girls, and non-binary people will be watching their heroes and will be inspired to play, but the significant lack of pitch access is a huge barrier in making this a reality... we must collectively combat to make sure a generational opportunity to welcome women, girls and non-binary people into the sport is not lost." Image Credit: adidas ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 40% | Activity: 50% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Inclusive Facilities:** Opportunity for companies to create inclusive facilities for underrepresented groups in sports, providing access to traditionally exclusive spaces. - **Whatsapp Booking Services:** Opportunity for businesses to utilize WhatsApp as a user-friendly platform for booking services, enhancing accessibility and convenience for customers. - **Partnering with Communities:** Opportunity for brands to partner with local sports communities to create mutually beneficial initiatives that improve access to sports facilities and increase brand loyalty. ### Sectors Adopting This - **Sporting Goods:** Sporting goods companies can invest in creating inclusive facilities and booking systems that cater to underrepresented groups in sports. - **Technology:** Technology companies can create innovative booking platforms that enhance accessibility and convenience, such as using WhatsApp booking services. - **Hospitality:** Hospitality companies can partner with local sports communities to provide access to sports facilities for guests, creating a unique and attractive experience for travelers. ## Related on Trend Hunter - [Female-Focused Sports Initiatives](https://www.trendhunter.com/trends/led-basketball-court.md) - [Women's Football Pubs](https://www.trendhunter.com/trends/the-queens-header.md) - [3D-Scanned Sports Statues](https://www.trendhunter.com/trends/sports-statues.md) - [Women-Specific Soccer Cleats](https://www.trendhunter.com/trends/ida-sports.md) - [Soccer-Centric Software Partnerships](https://www.trendhunter.com/trends/software-partnership.md) - [Square-Shaped Soccer Balls](https://www.trendhunter.com/trends/unplayaball.md) - [Ball Game-Promoting Urban Initiatives](https://www.trendhunter.com/trends/more-ball-games.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Inclusive Gaming Initiatives](https://www.trendhunter.com/trends/fifae.md)