# Anti-Bullying Canine Campaigns 'Not a Bully' is an Ad Campaign Hoping to Stop Pitbull Abuse By Megan Facciuolo | Published 2014-04-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pitbull-abuse References: [designtaxi](http://designtaxi.com/news/365267/Not-A-Bully-A-Campaign-That-Speaks-Up-For-Pit-Bulls/) & [notabully.org](http://notabully.org/) Pit bull abuse is hand in hand with the negative perceptions that people often have of the breed. New York-based photographer Douglas Sonders launched a campaign to stop the mistreatment of the animals. The campaign, titled 'Not a Bully,' recently released and features friendly captures of [rescued pit bulls](https://www.trendhunter.com/trends/personality-pics). Sonders, with the support of [celebrity dog trainer Cesar Millan](https://www.trendhunter.com/trends/minds-best-friend), hopes to change the way people perceive the breed. Through pictures of them and their pit bull pooches, they shed light upon the fact that 22% of pit bulls in shelters are automatically euthanized. The campaign also pictures dogs with tragic histories of mistreatment and neglect. For example, a meekly smiling pit bull named Porter was found in an alley with a smashed jaw and broken legs, but now, is happily adopted. All the dogs like Porter in the photographs, regardless of their past abuse, look happy and gentle. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 78% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Anti-bullying Canine Campaigns:** Campaigns using dogs to spread anti-bullying messages and fight animal abuse can be expanded to other breeds and animal species. - **Animal Welfare Advocacy:** Campaigns like 'Not a Bully' can inspire businesses to align with animal welfare organizations and promote responsible pet ownership. - **Celebrity Endorsements for Animal Welfare:** Partnering with a celebrity dog trainer or animal rights activist can increase the impact and reach of animal welfare campaigns and initiatives. ### Who This Affects Most - **Animal Shelters and Adoption Centers:** Using photography and social media to promote animal welfare efforts can increase adoptions and public awareness of the importance of responsible pet ownership. - **Pet Insurance Providers:** Partnering with animal welfare organizations to promote responsible pet ownership can increase demand for pet insurance and encourage more pet owners to invest in comprehensive coverage. - **Photography and Media Production:** Collaborating with animal welfare organizations to produce creative campaigns and content can open up new revenue streams and position companies as socially responsible leaders in their industry. ## Related on Trend Hunter - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Collaborative Domestic Violence Campaigns](https://www.trendhunter.com/trends/sarah-hyland.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Digital Dog Shelter Campaigns](https://www.trendhunter.com/trends/rare-breed1.md) - [Pet Disaster Plan Campaigns](https://www.trendhunter.com/trends/pet-disaster-plan.md) - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md) - [Anti-Gender Violence Campaigns](https://www.trendhunter.com/trends/antigender-violence-campaign.md)