# Dairy-Free Pitaya Smoothies Nékter Juice Bar Has a New Pitaya Passion Smoothie for Summer By Katherine Pendrill | Published 2024-05-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pitaya-passion-smoothie References: [qsrmagazine](https://www.qsrmagazine.com/news/nekter-juice-bar-and-pitaya-foods-launch-menu-collaboration/)  [Nékter Juice Bar](https://www.trendhunter.com/trends/nkter-x-too-faced-smoothie) and Pitaya Foods have teamed up to promote the delicious taste of pitaya in the form of three new summer-ready offerings: the Pitaya Passion Smoothie, the Pitaya Passion Bowl, and the Pitaya Frozen Lemonade. Pitaya (also known as dragon fruit) is the fruit of several different cactus species and is a staple of many cuisines around the world. Now, you can enjoy the delicious taste of this topical fruit in the form of a smoothie, smoothie bowl, or lemonade. Nékter's new Pitaya Passion Smoothie features a fruity, dairy-free blend of housemade cashew milk, [Pitaya Foods’](https://www.trendhunter.com/trends/pitaya-foods-smoothie-pops) pitaya, passion fruit, strawberry, and agave. Similarly, the new Pitaya Passion Bowl combines Pitaya Foods’ pitaya with pineapple, passion fruit, Nékter’s housemade cashew milk, agave, and a hemp seed granola topping. Lastly, the new Pitaya Frozen Lemonade boasts a refreshing blend of Pitaya Foods’ pitaya, lemon, and agave. Image Credit: Nékter Juice Bar ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 25% | Activity: 33% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Dairy-free Smoothies:** The rise of dairy-free smoothies like the Pitaya Passion Smoothie caters to consumers seeking plant-based beverage options. - **Tropical Fruit Fusion:** Blending pitaya with other tropical fruits offers unique flavor profiles and health benefits, attracting those interested in exotic and nutritious refreshments. - **Functional Ingredients:** Incorporating ingredients like hemp seed granola and housemade cashew milk in offerings highlights the trend towards functional and nutrient-rich food items. ### Sectors Adopting This - **Beverage Industry:** The beverage industry sees innovation with tropical and dairy-free ingredients, driving new product development and consumer interest. - **Health and Wellness:** Health and wellness sectors benefit from functional and nutritious products like the Pitaya Passion Bowl, which aligns with consumer demand for healthy living. - **Plant-based Foods:** Plant-based food producers can capitalize on the growing preference for dairy-free and nutrient-dense ingredients in popular products like smoothies and smoothie bowls. ## Related on Trend Hunter - [Smoothie-Style Ice Pops](https://www.trendhunter.com/trends/pitaya-foods-smoothie-pops.md) - [Superfruit Smoothie Bowls](https://www.trendhunter.com/trends/swirl-smoothie-bowls.md) - [Exotic Dragon Fruit Smoothies](https://www.trendhunter.com/trends/jamba-tropical-dragon-twist.md) - [Protein Smoothie Bowls](https://www.trendhunter.com/trends/protein-smoothie-bowls.md) - [Fruit-Forward Smoothie Bowls](https://www.trendhunter.com/trends/smoothie-king-1.md) - [Makeup Brand-Inspired Smoothies](https://www.trendhunter.com/trends/nkter-x-too-faced-smoothie.md) - [Pitaya Iced Tea Lemonades](https://www.trendhunter.com/trends/dragonade.md) - [Functional Smoothie Bowls](https://www.trendhunter.com/trends/functional-smoothie-bowls.md) - [Exotic Vegan-Friendly Smoothie Bowls](https://www.trendhunter.com/trends/smoothie-king-smoothie-bowl.md)