# Pita Pocket Purse By Alex Covert | Published 2008-01-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pitapocket-purse References: [designspotter](http://www.designspotter.com/) & [infobag.co.il](http://www.infobag.co.il/) Designed by Anat Safran and made in Israel, this [handbag](https://www.trendhunter.com/trends/epure-xs-toast-bag) is an expensive knock-off of the round, brown, wheat flatbread we affectionately call pita. Unsuspecting appetites will now get a bite of cotton instead of their favorite meat filling. **Implications** - Quirky products like this are a twist on the expected and the familiar, but also succeed at being conversation starters. For the consumer with an offbeat sense of style and a penchant for [sporting accessories](https://www.trendhunter.com/trends/chip-bag-purse) that are decidedly out of the ordinary, there is a great deal of appeal to be found in a product as purposefully silly and overtly whimsical as this one. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 19% | Activity: 43% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Quirky Accessories:** There is a growing trend of consumers looking for accessories that are uniquely unconventional, providing opportunities for designers to create offbeat products. - **Conversation Starters:** Products like the Pita Pocket Purse, which are unexpected and attention-grabbing, present opportunities for marketers to create products that spark conversations. - **Whimsical Fashion:** There is a trend towards whimsical fashion, allowing designers to tap into the market of consumers who appreciate playful and unconventional designs. ### Where This Applies - **Fashion Accessories:** The fashion accessories industry can create and market unconventional products like the Pita Pocket Purse to cater to the growing demand for unique and conversation-starting accessories. - **Design:** Designers specializing in quirky and whimsical designs can find opportunities to create innovative products that stand out in the market and appeal to consumers seeking something different. - **Gift and Novelty:** The gift and novelty industry can capitalize on the trend of quirky and attention-grabbing products like the Pita Pocket Purse to provide consumers with unique and unexpected gift options. ## Related on Trend Hunter - [Croissant-Shaped Clutch Bag Designs](https://www.trendhunter.com/trends/croissant-clutch.md) - [Food-Inspired Fashionable Purses](https://www.trendhunter.com/trends/stan-onigiri-purse.md) - [Butter Pastry-Resembling Leather Bags](https://www.trendhunter.com/trends/limited-croissant-bag.md) - [Bespoke Bakery-Inspired Bags](https://www.trendhunter.com/trends/croissant-bag.md) - [Pastry-Inspired Clutches](https://www.trendhunter.com/trends/greggs-sausage-roll-clutch.md) - [High-Protein Pita Pockets](https://www.trendhunter.com/trends/high-protein-pita-pockets.md) - [Breakfast-Inspired Novelty Bags](https://www.trendhunter.com/trends/epure-xs-toast-bag.md) - [Ancient Geometric Pattern Purses](https://www.trendhunter.com/trends/infinite-convertible-bag.md) - [Absurdly Tiny Culinary Bags](https://www.trendhunter.com/trends/knorrs-mini-bouillon-bag.md)