# Mediterranean-Style Pita Chips Jimmy John's is Adding New Pita Jimmy Chips This Summer By Katherine Pendrill | Published 2024-07-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pita-jimmy-chips References: [stories.inspirebrands](https://stories.inspirebrands.com/jimmy-johns-announces-all-new-mediterranean-lineup/) & [jimmyjohns](https://www.jimmyjohns.com/menu/whats-new/sabra-hummus-pita-chips)  [Jimmy John’s](https://www.trendhunter.com/trends/mediterranean-inspired-food-offerings) is bolstering its new lineup of [Mediterranean Wraps](https://www.trendhunter.com/trends/mediterranean-salsa-pita-chips) by introducing the brand’s first-ever Pita Jimmy Chips. Designed to pair with the brand's fresh new wrap lineup, the Pita Jimmy Chips are a snackable new side dish. The Pita Jimmy Chips boast a light, yet crunchy texture, which makes them perfect for dipping. Each serving of Pita Jimmy Chips is served with Sabra Roasted Red Pepper Hummus, which delivers a sweet and smoky flavor. As the brand notes, it's "the ultimate pair to enjoy with a wrap for the full Mediterranean experience." The new Pita Jimmy Chips and Sabra Roasted Red Pepper Hummus are available now for a limited time from participating Jimmy John's locations nationwide. Image Credit: Inspire Brands, Inc. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 42% | Activity: 36% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Mediterranean-inspired Snacks:** Brands are exploring Mediterranean flavors to enhance the traditional snacking experience. - **Flavor-pairing Innovations:** Offering unique flavor combinations such as roasted red pepper hummus with pita chips creates novel taste experiences for consumers. - **Limited-time Offers:** Introducing exclusive products for a limited period boosts consumer interest and urgency. ### Where This Applies - **Fast-casual Dining:** Integrating Mediterranean snacks like pita chips and hummus can revamp menu options in the fast-casual dining sector. - **Packaged Snack Foods:** The development of Mediterranean-inspired snacks offers a fresh innovation path for the packaged snack foods market. - **Dips and Spreads:** New product pairings, such as hummus with pita chips, can invigorate the dips and spreads industry by attracting diverse consumer tastes. ## Related on Trend Hunter - [Seasonal Green Wraps](https://www.trendhunter.com/trends/mediterranean-inspired-food-offerings.md) - [Herby Mediterranean Wraps](https://www.trendhunter.com/trends/new-mediterranean-wraps.md) - [Pickle-Flavored Snack Chips](https://www.trendhunter.com/trends/pickle-jimmy-chips.md) - [Mediterranean-Inspired Wrap Menus](https://www.trendhunter.com/trends/mediterranean-menu-items.md) - [Fiery Jalapeno Tortilla Wraps](https://www.trendhunter.com/trends/firecracker-wrap.md) - [Pickle-Forward QSR Menus](https://www.trendhunter.com/trends/jimmy-johns2.md) - [Mediterranean-Inspired Gyro Options](https://www.trendhunter.com/trends/greek-gyro.md) - [Chicken-Stuffed QSR Wraps](https://www.trendhunter.com/trends/jimmy-johns-1.md) - [Spicy Mediterranean Pita Chips](https://www.trendhunter.com/trends/hot-harissa-pita-chips.md)