# Pistachio-Infused Matcha Mixes The Jade Leaf Matcha Pistachio Matcha Latte Mix is Only at Target By Michael Hemsworth | Published 2026-01-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pistachio-matcha-latte-mix References: [foodbev](https://www.foodbev.com/news/jade-leaf-matcha-expands-line-with-new-pistachio-matcha-latte-mix-at-target) & [jadeleafmatcha](https://www.jadeleafmatcha.com)  The [matcha](https://www.trendhunter.com/trends/jade-leaf-Jade Leaf Matcha Pistachio Matcha Latte Mix is a new product from the matcha company that's crafted as a twist on a classic for shoppers to try out. The product starts off with the brand's signature premium matcha that's sourced from Japan and is paired with pistachio as a nod to the nut's surge in popularity as of late. The product comes in boxes with 10 servings and is priced at $10.99 to give each latte around a $1 price point to position it as a cost-effective alternative to the cafe. The Jade Leaf Matcha Pistachio Matcha Latte Mix is a [Target](https://www.trendhunter.com/trends/strawberry-matcha-almond-milk) exclusive in the US and is available to purchase from the retailer in-store and online. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 63% | Activity: 68% | Freshness: 59% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Nut-infused Beverages:** Nut-infused beverages are gaining traction as consumers seek unique flavor profiles and health benefits from innovative drink options. - **Matcha Variations:** The expansion of matcha variations is creating new opportunities for creative and culturally-diverse infusions in the beverage sector. - **Retail-exclusive Products:** Retail-exclusive products are emerging as strategic collaborations between brands and stores to drive consumer traffic and brand loyalty. ### Sectors Adopting This - **Specialty Beverages:** The specialty beverage industry is seeing a surge in demand for innovative, health-oriented drinks that cater to adventurous palates. - **Retail Partnerships:** Retail partnerships are increasingly pivotal for brands looking to enhance market reach and create exclusive consumer experiences. - **Health and Wellness:** The health and wellness industry is capitalizing on consumer interest in natural ingredients and antioxidant-rich products like matcha. ## Related on Trend Hunter - [Premium Matcha Cafe Drinks](https://www.trendhunter.com/trends/starbucks-japan-gyokuro-matcha.md) - [Ready-to-Pour Oat Matcha Lattes](https://www.trendhunter.com/trends/matcha-latte-oat-drink.md) - [Fruity RTD Matcha Lattes](https://www.trendhunter.com/trends/strawberry-matcha-almond-milk.md) - [Ready-to-Sip Matcha Lattes](https://www.trendhunter.com/trends/kyoto-matcha-latte.md) - [Refined Chilled Matcha Refreshments](https://www.trendhunter.com/trends/starbucks-japan-matcha.md) - [Protein-Rich Latte Mixes](https://www.trendhunter.com/trends/protein-instant-latte.md) - [Sparkling Matcha Lemonades](https://www.trendhunter.com/trends/sparkling-matcha-lemonade.md) - [Canned Matcha Lattes](https://www.trendhunter.com/trends/chuh.md) - [On-The-Go Matcha Lattes](https://www.trendhunter.com/trends/kyoto-matcha.md)