# Dubai Chocolate Sandwich Cookies OREO Pistachio Kunafa Cookie Sandwiches Riff on a Viral Treat By Laura McQuarrie | Published 2025-03-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pistachio-kunafa-cookie-sandwiches References: [community.designtaxi](https://community.designtaxi.com/topic/10065-oreo-shares-its-recipe-twist-for-dubai-chocolate-pistachio-kunafa-cookies/) & [oreostayplayful](https://www.oreostayplayful.com/)  Rich, colorful, multi-textured Dubai chocolate is viral on social media, and OREO put its own stamp on the treat by sharing a recipe for Pistachio Kunafa Cookie Sandwiches. This sandwich cookie recipe posted on [OREO Arabia’s](https://www.trendhunter.com/trends/7days-oreo-croissant) Stay Playful website builds on the classic creamy chocolate wafer with crisped kunafa dough, pistachio cream, and a sprinkle of rich, nutty pistachios on the outside. Just in time for Ramadan and Eid, the recipe offers a sweet way to shake up what's already in the snack cupboard to make a [classic sandwich cookie](https://www.trendhunter.com/trends/reeses-x-oreo) even more dessert-like and in line with sought-after chocolate treats online. OREO is pushing this recipe out to the world with the aid of influencers, who walk foodies through the process of making this simple, dressed-up cookie snack. ## Trend Insights (Trend Hunter) - Score: 7.9/10 - Popularity: 100% | Activity: 100% | Freshness: 38% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Middle Eastern Fusion Desserts:** The combination of traditional Middle Eastern flavors with classic Western treats is capturing the interest of global consumers with its unique taste profiles. - **Social Media Recipe Sharing:** Brands are leveraging social media platforms and influencers to share innovative recipes that drive consumer engagement and inspire at-home culinary experimentation. - **Cultural Hybrid Flavor Innovation:** Introducing new, culturally inspired flavor combinations provides opportunities for brands to tap into emerging markets and attract diverse consumer bases. ### Where This Applies - **Confectionery Industry:** The confectionery sector is exploring cultural flavor integration to innovate new products and cater to evolving consumer palates. - **Social Media Marketing:** Companies are increasingly focused on using social media influencers to broaden their reach and create viral campaigns that resonate with varied audiences. - **Food and Beverage:** The food and beverage industry is tapping into the trend of personalized home culinary experiences spurred by customizable and guided recipe sharing. ## Related on Trend Hunter - [Dubai-Style Croissant-Cookies](https://www.trendhunter.com/trends/dubai-chocolate-crookie.md) - [Stuffed Dubai-Style Cookies](https://www.trendhunter.com/trends/dubai-chocolate-filled-cookie.md) - [Limited-Edition Viral Chocolate Cookies](https://www.trendhunter.com/trends/dubai-chocolate-cookies.md) - [Viral Pistachio-Filled Biscuits](https://www.trendhunter.com/trends/foxx-chocolatey-dubai-style-pistachio-biscuits.md) - [Golden Viral Chocolate Cookies](https://www.trendhunter.com/trends/dubai-gold-filled-cookie.md) - [Dubai Chocolate Truffles](https://www.trendhunter.com/trends/dubai-chocolate-pistachio-knafeh-truffles.md) - [Multisensorial Pistachio Cookies](https://www.trendhunter.com/trends/molly-bzs-dubai-cookie.md) - [Viral Mashup Brownies](https://www.trendhunter.com/trends/bisco-dubai-chocolate-brownie.md) - [Dubai-Style Pistachio Brownies](https://www.trendhunter.com/trends/dubai-style-pistachio-brownie.md)