# Pistachio Superfood Spreads Nutrawbar Offers Pistachio Butter as a 100% Raw and Organic Spread By Laura McQuarrie | Published 2018-03-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pistachio-butter References: [washingtonpost](https://www.washingtonpost.com/news/voraciously/wp/2018/02/27/these-alternative-nut-butters-will-spruce-up-that-boring-pb-j/?utm_term=.699c727fa20b) & [nutrawfoods](http://nutrawfoods.com/products) As an alternative to purchasing peanut butter, many consumers are now investing in [alternative spreads](https://www.trendhunter.com/trends/cashew-hazelnut-cocoa-spread), including everything from walnut butter to [pistachio butter](https://www.trendhunter.com/trends/vegan-pistachio-cream). In addition to selling a variety of raw nut snacks and bars, Nutrawbar also offers 100% raw and organic superfood spreads made with a base of pistachios. While the Organic Pistachio Butter variety caters to the purist, the brand also offers other hybrids that blend pistachio with macadamia, almond or cashew nuts. These zero-cholesterol superfood spreads serve as a source of plant-based protein, but also provide a helping of magnesium, omegas and fiber with each serving. As many young children are allergic to peanuts, some schools have banned the ingredient altogether, forcing parents to seek out [peanut-free snacks](https://www.trendhunter.com/trends/whole-earth-100-nuts) and meals to send their child to school with. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 44% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Alternative Spreads:** There is a growing trend of consumers seeking alternatives to traditional spreads like peanut butter, creating opportunities for innovative nut butter products. - **Superfood Spreads:** The rise of superfood spreads, like pistachio butter, presents a disruptive innovation opportunity for brands to offer healthy and nutrient-rich alternatives to conventional spreads. - **Peanut-free Snacks:** The increasing number of peanut allergies in children has sparked a demand for peanut-free snacks, opening up avenues for innovative and allergy-friendly food products. ### Where This Applies - **Food Manufacturing:** Manufacturers in the food industry can capitalize on the trend of alternative and superfood spreads by developing innovative products that cater to health-conscious consumers. - **Health and Wellness:** The health and wellness industry can tap into the growing demand for alternative spreads by offering a range of nutrient-rich and organic options that promote overall well-being. - **Education:** The education sector can explore opportunities in the peanut-free snacks market by collaborating with food manufacturers to provide safe and delicious snack options for children with allergies. ## Related on Trend Hunter - [Sustainable Peanut-Free Spreads](https://www.trendhunter.com/trends/peanut-free-spread.md) - [Premium Pistachio Drinks](https://www.trendhunter.com/trends/pistachio-drink.md) - [Superfood Seed Butters](https://www.trendhunter.com/trends/incan-seed-butter.md) - [Sprinkle-Infused Nut Butters](https://www.trendhunter.com/trends/marzipan-with-sprinkles-nut-butter.md) - [Powdered Nut-Based Butters](https://www.trendhunter.com/trends/pb2-cashew-powder.md) - [Almond Butter Oat Bars](https://www.trendhunter.com/trends/pip-and-nut-1.md) - [Single-Origin Hazelnut Spreads](https://www.trendhunter.com/trends/pip-nut-chocolate-hazelnut-spread.md) - [Superfood Nut Butters](https://www.trendhunter.com/trends/superfood-nut-butter.md) - [Dubai-Style Granola Butters](https://www.trendhunter.com/trends/dubai-chocolate-granola-butter.md)