# Ultra-Fresh Pistachio Branding Pistachio Provenance Boasts Vibrant Packaging That Oozes Freshness By Rebecca Byers | Published 2016-02-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pistachio-branding References: [thedieline](http://www.thedieline.com/blog/2016/2/15/pistachio-provenance) This innovative example of [pistachio branding](https://www.trendhunter.com/trends/wonderful-pistachios1) includes a clever packaging system that will hold the shells after use. Designed by agency Kingdom & Sparrow, the branding and packaging scheme serves as the vessel for the brand's Greek-grown pistachios, which are roasted in citrus. The box has a sliding mechanism that keeps nuts on one side and shells on the other, while the font and color scheme communicate the high quality of the dry roasted in-shell pistachios. The small-batch pistachios brand is likely to succeed with a [packaging and branding scheme](https://www.trendhunter.com/trends/higgidy) that is as unique as the [artisanal snack product](https://www.trendhunter.com/trends/unique-snacks) itself. The ingenious simple solution proves that consumers are equally as concerned about the functionality of their packaging from a convenience perspective. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 50% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Innovative Packaging Systems:** The packaging system that holds pistachio shells after use presents an opportunity for businesses to introduce new packaging systems that address customers' needs beyond appearance and protection. - **Small-batch Artisan Snack Brands:** The success of the small-batch pistachios brand suggests that there is a market for artisanal snack products that are not mass-produced, providing a potential opportunity for businesses to cater to this market segment. - **Creative Branding Strategies:** The clever branding and packaging scheme of the Greek-grown pistachios demonstrates the potential of innovative branding and packaging strategies to enhance a brand's appeal and differentiate it from competitors. ### Industries Being Reshaped - **Food Packaging:** The innovative packaging system of the pistachio brand presents an opportunity for businesses in the food packaging industry to introduce new designs that address consumers' functionality needs. - **Snack Food Manufacturing:** The success of the small-batch pistachios brand highlights a potential opportunity for businesses in the snack food manufacturing industry to cater to the market for artisanal, high-quality snack products. - **Brand Consulting:** The clever branding and packaging scheme of the Greek-grown pistachios demonstrates a potential opportunity for businesses offering brand consulting services to provide unique and innovative branding strategies for their clients. ## Related on Trend Hunter - [Self-Referential Peanut Packaging](https://www.trendhunter.com/trends/planters-peanuts.md) - [Bold Colorful Seed Butter Packaging](https://www.trendhunter.com/trends/88-acres-seed-butter.md) - [Rebranded Snack Packaging](https://www.trendhunter.com/trends/graze.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md) - [All-Red Tomato Rebrands](https://www.trendhunter.com/trends/pomi.md)