# Cursive Cabernet Branding Pirie Tasmania Wine Packaging has a Fetching Fluidity By Amelia Roblin | Published 2011-04-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pirie-tasmania-wine-packaging References: [lovelypackage](http://lovelypackage.com/student-work-magnus-henriksen-amandus-bjerk/#more-20367) & [behance.net](http://www.behance.net/gallery/Pirie-Tasmania-Wine/1292853) Clean, crisp and simple may be the way that [fermented grape drinks](https://www.trendhunter.com/trends/barossa-ink-shiraz) tend to be branded, but Pirie Tasmania Wine packaging exudes a delicious liquidity that channels the beverage's full-bodied fluidity and the form of the rolling Australian landscape from which it came. Designed by students Magnus Henriksen and Amandus Bjerk of Norway, these [bodacious bottles](https://www.trendhunter.com/trends/chloe-wine-collection) have a 1970s retro feel that suits the dressing of a vintage vino -- despite being as recent as 2006. The alcohol has been doused with a [uniquely creative typeface](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle) that scrawls, swells, and leaves the rest of the label pure and pristine to divulge the true color of the wine within. Pirie Tasmania Wine packaging has a supple spirit that communicates the liquor's great flavor. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 46% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Retro Branding:** Bringing back old-school design to connect with consumers emotionally. - **Creative Typography:** Using unique typefaces to capture attention in a sea of similar products. - **Fluid Design:** Incorporating organic shapes and fluidity to represent the taste and origin of the product. ### Industries Being Reshaped - **Wine and Spirits:** Opportunities to leverage unique packaging to differentiate brands and justify higher price points. - **Graphic Design:** Opportunities to experiment with creative typography and fluid design in product branding. - **Luxury Goods:** Opportunities to elevate perceived value by incorporating upscale design elements in product packaging. ## Related on Trend Hunter - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Personality-Packed Wines](https://www.trendhunter.com/trends/mullet.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Renaissance-Muse White Wines](https://www.trendhunter.com/trends/flora-lisa.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Modernized Whisky Designs](https://www.trendhunter.com/trends/whisky-designs.md) - [Contemporary Accessible Wine Collections](https://www.trendhunter.com/trends/bink-wines.md)