# Smoking Biker PSAs The Pirelli Anti-Smoking Ads Encourage Riders to Forgo Burnouts By Michael Hines | Published 2011-01-06 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/pirelli-anti-smoking-ads References: [autoblog](http://www.autoblog.com/2010/12/30/pirelli-aims-to-protect-your-health-tires/) & [tinyurl](http://tinyurl.com/24nettq) Quitting smoking is tough, but [Pirelli](https://www.trendhunter.com/trends/pirelli-p-zero) is aiming to make it easier with its new Pirelli anti-smoking ads. The ads feature warnings detailing the health and social consequences of [biker burnouts](https://www.trendhunter.com/trends/motorcycletraining-gadgets-rawrrs-wheelie-helper-is-the-perfect-practice-to). The Pirelli anti-smoking ads are hilarious and highly accessible, which is what makes them so good. Even as a non-biker I found myself laughing along with the smart and witty taglines. Check out the ads for yourself in the gallery above or click below to see more cool anti-smoking ads and Pirelli features. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 42% | Activity: 42% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Informative Anti-smoking Campaigns:** Opportunity for creating educational and engaging anti-smoking campaigns that highlight the health consequences of specific activities. - **Targeted Marketing for Niche Audiences:** Opportunity to reach specific groups, such as bikers, through tailored anti-smoking messaging. - **Humorous and Accessible Health Messages:** Opportunity to use humor and relatability in health campaigns to make important messages more engaging and memorable. ### Who This Affects Most - **Tobacco Industry:** Opportunity for tobacco companies to invest in creative anti-smoking initiatives that encourage smokers to quit. - **Advertising Industry:** Opportunity for advertising agencies to develop effective anti-smoking campaigns that resonate with target audiences. - **Healthcare Industry:** Opportunity for healthcare organizations to collaborate with creative agencies to design impactful anti-smoking advertisements and improve public health. ## Related on Trend Hunter - [Nicotine-Quitting Gamification Apps](https://www.trendhunter.com/trends/unsmoke.md) - [Vaping Cessation Tools](https://www.trendhunter.com/trends/stopfuckingvaping.md) - [Cigarette Waste Hats](https://www.trendhunter.com/trends/shearling-style-hat.md) - [Non-Addictive CBD-Infused Smokes](https://www.trendhunter.com/trends/oklahoma-smokes.md) - [AI Smoking Cessation Apps](https://www.trendhunter.com/trends/cessation-app.md) - [Smoking Cessation Apps](https://www.trendhunter.com/trends/smoke-free.md) - [Low-THC Cigarettes](https://www.trendhunter.com/trends/bogart.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Smoke-Free Fire Pits](https://www.trendhunter.com/trends/portable-smokeless-fire-pit.md)