# Pirated Media Promotions Britanico English Institutes Utilizes Pirate TV Shows as Ad Space By Gil Cohen | Published 2013-06-11 | World Source: Trend Hunter, https://www.trendhunter.com/trends/pirate-tv-shows References: [creativecriminals](http://creativecriminals.com/tvcinemafilm/britanico-english-institute-barely-legal-media-space/) & [britanico.edu.pe](http://britanico.edu.pe/Index.aspx) In an ingeniously devious campaign to promote its [English classes](https://www.trendhunter.com/trends/duolingo-ads), the Britanico English Institute utilized the popularity of pirate TV shows and .srt files. Many people prefer to download their shows onto their computers from various, not-so-legal online outlets, and those who need translations or subtitles will download .srt files in much the same way. Taking advantage of this behavior, the institute planted its own .srt subtitles for popular TV shows that were purposefully full of [ridiculous errors](https://www.trendhunter.com/trends/ai-investment-fraud). Right when the viewer catches on to the ruse, the message "don't depend on subtitles, switch to Britanico" is displayed on the screen. The Britanico English Institute has managed to pirate the pirates by hacking pirate TV shows. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 7% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Pirated TV Shows:** Opportunity to utilize popular pirate TV shows as a unique advertising space. - **Error-filled Subtitles:** Potential to create intentionally error-filled subtitles as a creative marketing strategy. - **Hacking Pirate TV Shows:** Possibility to hack into pirate TV shows to deliver targeted advertising messages. ### Where This Applies - **Language Learning Institutes:** Language learning institutes can explore using pirated media as a promotional tool. - **Advertising & Marketing:** Opportunity for advertisers to leverage error-filled subtitles as a distinctive branding technique. - **Cybersecurity:** Cybersecurity companies can focus on protecting pirate TV shows from unauthorized access. ## Related on Trend Hunter - [Content-Focused Language Learning Tools](https://www.trendhunter.com/trends/annotated-subtitles.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [English-Learning Language Apps](https://www.trendhunter.com/trends/wannalisn.md) - [Entertaining Language Learning](https://www.trendhunter.com/trends/personalized-language.md) - [Popcorn Dispenser Billboards](https://www.trendhunter.com/trends/popcorn-dispenser-billboard.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Brighton Retail Launch Ads](https://www.trendhunter.com/trends/ikea-brighton.md) - [Cinematic GenAI Campaigns](https://www.trendhunter.com/trends/the-knowit-alls.md) - [Authentic Connection Campaigns](https://www.trendhunter.com/trends/hijack-socialization.md)