# Alcohol-Infused Milkshakes Piper's Cafe Has Rebranded and Launched an Alcoholic Menu By Colin Smith | Published 2022-01-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pipers-ice-cream-bar References: [citybeat](https://www.citybeat.com/food-drink/covingtons-pipers-cafe-rebrands-as-pipers-ice-cream-bar-with-boozy-milkshakes-and-soft-serve-12266392) & [instagram](https://www.instagram.com/pipersicecreambar/)  'Piper's Cafe,' the Covington-based cafe-style restaurant, has rebranded to 'Piper's Ice Cream Bar' and launched a variety of alcohol-infused beverages and treats. The brand felt as though adding an alcoholic line would improve marketability to adults and older consumers who want to relax in a cafe-style environment with sweet treats. This new line of alcoholic 'Adults Only' beverages includes [shakes, floats, cocktails](https://www.trendhunter.com/trends/shakr-cocktails), and seltzers, offering a nice balance of alcohol and sweet ice cream-based experiences. In addition to this, the brand is offering a line of [alcohol-infused treats](https://www.trendhunter.com/trends/chocolate-whipshots) such as malts, slushies, [ice cream sandwiches](https://www.trendhunter.com/trends/summer-shandwich), and even sundaes or soft-serve ice creams. With this wide array of alcohol-infused products, the brand hopes to build a dedicated consumer base for fans of these fusion desserts. Image Credit: Piper's Ice Cream Bar ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 31% | Activity: 40% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Alcohol-infused Desserts:** Opportunity for bakeries and confectioners to explore creating new, exciting products that combine traditional sweet treats with various types of alcohol. - **Cafe and Bar Hybridization:** Opportunity for new or existing cafes and bars to combine their offerings into a fun environment where customers can relax and enjoy a variety of sweet treats and beverages. - **Alcohol and Beverage Innovation:** Opportunity for beverage companies to experiment with new and unique flavors and combinations, such as sweet desserts and alcoholic drinks. ### Where This Applies - **Food and Beverage:** Cafes, bakeries, and restaurants can explore adding alcohol-infused desserts and drinks to their menus. - **Alcohol and Spirits:** Opportunity for beer, wine, and liquor companies to team up with food establishments and create new, unique products that combine alcohol with sweet treats. - **Hospitality and Tourism:** Hotels, resorts, and other tourist destinations can enhance their offerings and attract a wider range of customers by adding alcohol-infused desserts and drinks to their menus. ## Related on Trend Hunter - [Absinthe Milkshakes](https://www.trendhunter.com/trends/adult-milkshakes.md) - [Alcohol-Dessert Fusion Menus](https://www.trendhunter.com/trends/vances-bakery-bar.md) - [Boozy Ice Creameries](https://www.trendhunter.com/trends/ice-creamery.md) - [Beer-Infused Ice Cream Bars](https://www.trendhunter.com/trends/miller-high-life-ice-cream-dive-bars.md) - [Boozy Plant-Based Soft Serves](https://www.trendhunter.com/trends/malibu-and-oatly.md) - [Spiked Alcoholic Ice Creams](https://www.trendhunter.com/trends/spiked-root-beer-float-ice-cream.md) - [Martini-Flavored Ice Creams](https://www.trendhunter.com/trends/martini-flavored-ice-cream.md) - [Americana Cuisine Liqueurs](https://www.trendhunter.com/trends/laceys-vodkashake.md) - [Alcohol-Infused Sorbets](https://www.trendhunter.com/trends/spiked-cocktail-sorbet.md)