# Sophisticated Herb Chips These Pipers Crisps Boast Upscale Mediterranean Herb Ingredients By Laura McQuarrie | Published 2016-09-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pipers-crisps References: [barmagazine](http://barmagazine.co.uk/pipers-crisps-turns-atlas-mountains-new-flavour/) & [piperscrisps](http://www.piperscrisps.com/pipers-flavours/atlas-mountains-wild-thyme-rosemary/) Alongside locally inspired flavors like Kirkby Malham Chorizo and Wissington Tomato is the first new flavor that Pipers Crisps has created in four years—Atlas Mountains Wild Thyme & Rosemary. The [premium potato chip flavor](https://www.trendhunter.com/trends/ristoranti-series) is described as one that's "grown-up," especially since it is designed to be served as an upscale snack in clubs, bars and pubs alongside spirits, cocktails, beer or non-alchoholic soft drinks. As well as offering flavors that pair well with a variety of sophisticated beverages, the chips are also suggested as companions for everything from sandwiches and soups to pastas and salads. This particular regional-inspired flavor takes cues from patterns that have been observed across the food industry, including the rise of vegetarianism (these chips are both [vegetarian- and vegan-friendly](https://www.trendhunter.com/trends/eat-real-and-belazu)) and [Mediterranean herb flavors](https://www.trendhunter.com/trends/mediterranean-salsa-pita-chips). ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Mediterranean Herb Flavors:** Developing gourmet snack foods with upscale Mediterranean herb ingredients is a growth opportunity for gourmet snack companies looking to tap into the Mediterranean diet trend. - **Rise of Vegetarianism:** Developing vegetarian and vegan-friendly gourmet snack foods is a growth opportunity for gourmet snack companies looking to tap into the rise of vegetarianism trend. - **Upscale Snacking:** Creating grown-up and sophisticated snacking options for bars, clubs and pubs is a growth opportunity for gourmet snack companies looking to tap into the upscale snacking trend. ### Industries Being Reshaped - **Gourmet Snacks:** Developing high-end herb-based snack foods presents a growth opportunity for companies in the gourmet snack industry. - **Vegetarian and Vegan Foods:** Creating vegan and vegetarian-friendly gourmet snack foods presents a growth opportunity for companies in the vegetarian and vegan food industries. - **Bar and Restaurant:** Creating sophisticated snack options for bars, clubs and pubs presents a growth opportunity for companies in the bar and restaurant industry. ## Related on Trend Hunter - [Elevated Libation-Friendly Crisps](https://www.trendhunter.com/trends/cheese-and-onion-chips.md) - [Herbaceous Pretzel Chip Snacks](https://www.trendhunter.com/trends/pretzel-pita-chips.md) - [Hand-Cooked Roasted Chicken Chips](https://www.trendhunter.com/trends/burts-herb-roasted-chicken.md) - [Italian-Inspired Potato Chips](https://www.trendhunter.com/trends/kettle-cooked-potato-chips.md) - [Premium Night-In Snack Chips](https://www.trendhunter.com/trends/walkers-sensations-crisps.md) - [Sunday Roast Snack Chips](https://www.trendhunter.com/trends/tyrrells-roasted-chicken-sage.md) - [Extra-Tasty Vegetable Chips](https://www.trendhunter.com/trends/veg-crisps.md) - [BBQ Season Snack Chips](https://www.trendhunter.com/trends/new-kettle-chips-flavors.md) - [Spicy Hemp Potato Chips](https://www.trendhunter.com/trends/cannabis-potato-chips.md)