# Celebrity Chef-Branded Cookers The Pioneer Woman Instant Pot is a Vintage Take on the Hit Cooker By Katherine Pendrill | Published 2018-09-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/pioneer-woman-instant-pot References: [delish](https://www.delish.com/food-news/a23128743/pioneer-woman-instant-pot-walmart/) & [go.skimresources](https://go.skimresources.com/?id=74968X1525073&xs=1&isjs=1&url=https%3A%2F%2Fwww.walmart.com%2Fip%2F881426838&xguid=d53f6b65d7092ef192c482f4777e73c8&xuuid=d1d7d656a343bffeef688fa498852cd2&xsessid=4734bbf2eb8aa22afe92019d12f8e0b5&xcreo=0&xed=0&sref=https%3A%2F%2Fwww.delish.com%2Ffood-news%2Fa23128743%2Fpioneer-woman-instant-pot-walmart%2F&pref=https%3A%2F%2Fwww.delish.com%2F&xtz=240&jv=13.9.2&bv=2.5.1) Ree Drummond already has a hit cooking show and several restaurants to her name, and now she's expanding her empire with her own Pioneer Woman Instant Pot. With an updated, floral design, the newest Insta Pot edition brings a touch of personality to the hit cooking device. While she was not initially sold on the Instant Pot when it first hit the market, Drummond quickly became a bit fan after seeing just how much time the cooker could save. Now she is showing her love for the appliance with her very own Pioneer Woman Instant Pot. Just like other versions of the cooker, the device functions as a pressure cooker, steamer, sauteer, slow cooker, rice cooker, and warmer. But unlike the standard model, the Pioneer Woman features one of two with a distinct, floral design and a booklet of Pioneer Woman recipes. This means consumers can whip up all the recipes from their favorite cooking show, in a fraction of the time. Image Credit: *Walmart.* ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 14% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### What's Driving This Trend - **Celebrity Chef-branded Cookers:** Opportunity for other celebrity chefs to create their own branded versions of popular cooking devices. - **Personalized Design Appliances:** Growing demand for cooking devices with unique and personalized designs, catering to individual tastes and preferences. - **Multi-functional Cooking Appliances:** Increasing interest in cooking devices that offer a range of functions, saving time and space in the kitchen. ### Who This Affects Most - **Kitchen Appliance Manufacturing:** Manufacturers can explore partnerships with celebrity chefs to create branded versions of their popular cooking devices. - **Home Decor and Design:** Opportunity for home decor and design companies to collaborate with appliance manufacturers and offer personalized design options for cooking devices. - **Recipe Book Publishers:** Publishers can capitalize on the trend by creating and marketing recipe booklets to accompany branded cooking devices, featuring recipes from celebrity chefs. ## Related on Trend Hunter - [Printed Stoneware Dinner Sets](https://www.trendhunter.com/trends/the-pioneer-woman-5.md) - [Seasonal Floral-Printed Dishware](https://www.trendhunter.com/trends/corelle.md) - [Globally Inspired Gourmet Recipes](https://www.trendhunter.com/trends/chef-stephanie-izard.md) - [Efficient Multicooker Appliances](https://www.trendhunter.com/trends/our-place-dream-cooker.md) - [Retro Ready-to-Assemble Furniture](https://www.trendhunter.com/trends/ree-drummonds-new-line.md) - [Connected 13-in-One Countertop Cookers](https://www.trendhunter.com/trends/instant-pot-duo-crisp-with-ultimate-lid.md) - [Affordable Vibrant Outdoor Collections](https://www.trendhunter.com/trends/vibrant-outdoor-collection.md) - [Elegant Slow Cooker Designs](https://www.trendhunter.com/trends/sixquart-slow-cooker.md) - [Cottagecore-Inspired Bedding Collections](https://www.trendhunter.com/trends/the-pioneer-woman-1.md)