# Peeping Faces Campaigns These Pioneer Vinyl Prisoners Ads Feature Forgotten Records By Leslie Chen | Published 2013-04-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pioneer-vinyl-prisoners References: [adsoftheworld](http://adsoftheworld.com/media/print/pioneer_vinyl_prisoners_3) & [bbdoproximity.de](http://www.bbdoproximity.de/) Most people may have forgotten about the beauty of old school records, but music lovers will rejoice at the sight of these new [Pioneer](https://www.trendhunter.com/trends/pioneer-plxcrss12) Vinyl Prisoners ads. Consisting of three images set out to advertise the Pioneer PL-990 [automatic turntable](https://www.trendhunter.com/trends/pp1) that will make your old records sound like new, each of the ads feature a face looking out from behind a hole in a box. What makes these ads adorable and quirky is that the faces peeping out are actually the covers of different records. Bringing classic music players back to life while also bringing new life to old records, this Pioneer Vinyl Prisoners campaign will have you dusting off those discs in no time. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 13% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Classic Music Playback:** Opportunity for innovative technology that revitalizes old music formats, such as vinyl records, and enhances the listening experience. - **Nostalgic Advertising:** Opportunity for creative campaigns that tap into nostalgia and revive forgotten or dated products in a visually appealing and engaging way. - **Retro Revival:** Opportunity for businesses to reintroduce and market vintage products, capturing the interest of consumers seeking unique and nostalgic experiences. ### Where This Applies - **Audio Equipment Manufacturing:** Innovation opportunity for companies in the audio equipment manufacturing industry to develop and promote modernized versions of vintage music players and accessories. - **Advertising and Marketing:** Opportunity for advertising and marketing firms to create captivating campaigns that leverage nostalgia and revive interest in forgotten or underappreciated products. - **Collectibles Market:** Opportunity for businesses operating in the collectibles market to tap into the demand for vintage records and accessories, offering a unique selection to enthusiasts and collectors. ## Related on Trend Hunter - [Futuristic Old-Fashioned Phonographs](https://www.trendhunter.com/trends/re-retro-player.md) - [Vintage-Inspired Technology](https://www.trendhunter.com/trends/vintageinspired-technology-tech-brand-kickbacks-discman-is-nostalgic.md) - [Style-Conscious Record Players](https://www.trendhunter.com/trends/upright-vinyl-record-player.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Tissue Box Record Sleeves](https://www.trendhunter.com/trends/fall-out-boy-album.md) - [Vibrant Portable Record Players](https://www.trendhunter.com/trends/at727.md) - [Nostalgic Retro Music Capsules](https://www.trendhunter.com/trends/diy-mixtape-kit.md) - [Transparent Vinyl Player Concepts](https://www.trendhunter.com/trends/transparent-vinyl-player.md) - [Metallic Architectural Record Players](https://www.trendhunter.com/trends/rytm.md)