# Meme-Inspired Burrito Campaigns Dos Toro's 'Pinto the Burrito' Shares Funny Memes on Instagram By Laura McQuarrie | Published 2018-09-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/pinto-the-burrito References: [adweek](https://www.adweek.com/brand-marketing/dos-toros-created-a-burrito-themed-meme-account-to-boost-its-own-following/) & [instagram](https://www.instagram.com/pintotheburrito/?hl=en) 'Pinto the Burrito' is an [Instagram](https://www.trendhunter.com/trends/boorito-1) account from [fast-casual Mexican food chain](https://www.trendhunter.com/trends/national-burrito-day) Dos Toros that is entirely dedicated to sharing a variety of funny memes centered around the quirky character. On the account, which has grown to have a following of more than 120,000 social media users, those looking for a laugh will find memes that reference classic sitcoms like Friends, Tinder, hit music videos, movies and more without much branded messaging—although the account's bio does include the #GuacGang hashtag and a link to Dos Toros' Burrito Time app that connects consumers to [free burritos](https://www.trendhunter.com/trends/chipotle-8). Beyond the Internet, memes have been referenced by everything from popular confectionery products to high-end fashion brands with a sense of humor and a finger on the pulse. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 23% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Why This Trend Is Growing - **Meme Marketing:** Dos Toros' 'Pinto the Burrito' Instagram account showcases the power of leveraging meme culture for marketing purposes. - **Social Media Engagement:** With over 120,000 followers, Dos Toros' 'Pinto the Burrito' Instagram account demonstrates the potential for engaging an audience through humorous and relatable content. - **Branded Entertainment:** Dos Toros' 'Pinto the Burrito' Instagram account exemplifies the use of entertainment-focused content to subtly promote a brand and its offerings. ### Industries Being Reshaped - **Fast Casual Dining:** The success of Dos Toros' meme-inspired burrito campaign highlights potential opportunities for other fast casual dining establishments to tap into viral marketing strategies. - **Social Media Marketing:** The rise of meme-inspired campaigns presents exciting prospects for social media marketing agencies to create engaging and shareable content for their clients. - **Food and Beverage:** The crossover of meme culture into food and beverage industries opens doors for innovative marketing approaches and collaborations with popular social media accounts. ## Related on Trend Hunter - [QSR Meme Costumes](https://www.trendhunter.com/trends/spirit-halloween-chipotle.md) - [Halloween Burrito Promotions](https://www.trendhunter.com/trends/boorito-1.md) - [Sweet Viral Doughnuts](https://www.trendhunter.com/trends/brainrot-doughnuts.md) - [Humorous Tequila Campaigns](https://www.trendhunter.com/trends/dont-be-a-gringo.md) - [QSR Temporary Tattoo Collections](https://www.trendhunter.com/trends/chipotle-temporary-tattoo-collection.md) - [Super Bowl Drive-Thru Commercials](https://www.trendhunter.com/trends/drivethru-cams.md) - [Authenticity-Encouraging QSR Campaigns](https://www.trendhunter.com/trends/beautiful-mess-1.md) - [Hot Sauce Branding Campaigns](https://www.trendhunter.com/trends/hot-sauce-sayings.md) - [Bold Savory Protein Bowls](https://www.trendhunter.com/trends/torched-bowls.md)