# DIY Fail Blogs 'Pintester' is a Site Dedicating to Testing Out Tutorials By Courtney Scharf | Published 2012-07-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/pintester References: [pintester](http://pintester.com/) & [sonjafoust](http://sonjafoust.com/) This fail blog, appropriately titled 'Pintester,' is a bold endeavor by romance writer Sonja Foust. Featuring incredibly detailed recaps of her trials and tribulations encountered while trying out [Pinterest](https://www.trendhunter.com/trends/possibility-place) DIYs and recipes, this is a hilarious blog with a satirical edge. Incredibly self-deprecating and sarcastic, Foust is a likable writer with a remarkable ability to make the most of her failed attempts at [crafting, baking and cooking](https://www.trendhunter.com/trends/tinkr). The blog has gained an impressive following thus far, and even has several sponsors to keep the project going. An honest and unpolished innovation inspired by Pinterest comes across as very refreshing, and is a welcomed move away from perfectly polished aspirational blogs. Clever, amusing and making Internet users feel a little bit better about their crafting skills, this is a much-needed dose of honesty to the blogosphere. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 63% | Activity: 45% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Why This Trend Is Growing - **Sarcastic Blogging:** Sarcastic blogging is a trend worth investing in as it offers a refreshing perspective on traditional blogging methods. - **Honesty in Social Media:** As honesty on social media becomes more appealing, this trend represents an opportunity to market a brand in a genuine way. - **DIY Fails as Entertainment:** Brands can tap into the trend of using DIY fails as entertainment to create humorous and relatable content for their audiences. ### Industries Being Reshaped - **Crafting Industry:** The crafting industry can use trends such as sarcastic blogging to reach a younger, more modern audience that values transparency and humor in their content. - **Social Media Marketing Industry:** The social media marketing industry can use the trend of honesty in social media to build trust with audiences and create brand loyalty. - **Food Industry:** The food industry can tap into the trend of using DIY fails as entertainment to show that they too make mistakes and offer a more accessible, relatable brand image. ## Related on Trend Hunter - [Social-Based Newsletters](https://www.trendhunter.com/trends/pifyi-by-perfectly-imperfect.md) - [Inspiring Multi-Shop Pop-Ups](https://www.trendhunter.com/trends/possibility-place.md) - [Collaborative Digital Cooking Series](https://www.trendhunter.com/trends/taste-of-home.md) - [Imperfect Cooking Campaigns](https://www.trendhunter.com/trends/effortiseverything.md) - [Creative Experiment Sites](https://www.trendhunter.com/trends/worldsworstwebsitelol.md) - [Humorous Parenting Guides](https://www.trendhunter.com/trends/eat-pray-cry.md) - [DIY Home-Centric Intricate Toolkits](https://www.trendhunter.com/trends/tinkr-toolkit.md) - [Social Profile Critiques](https://www.trendhunter.com/trends/linkedin-roaster.md) - [Novelty Polling Websites](https://www.trendhunter.com/trends/funnypoll.md)