# Crowdsourced Apartment Decor Pinterest Home Decor Addicts Will Determine What Goes into APT CB2 By Laura McQuarrie | Published 2014-05-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/pinterest-home-decor References: [psfk](http://www.psfk.com/2014/04/cb2-real-time-pinterest-apartment.html) & [aptcb2](http://aptcb2.com/) For its latest social media campaign, [CB2](https://www.trendhunter.com/trends/pinterest-ar-furniture) (the younger, hipper version of Crate & Barrel) is calling all [Pinterest](https://www.trendhunter.com/trends/space-planner) home decor enthusiasts to decorate [APT](https://www.trendhunter.com/trends/apt-drawers) CB2, a real New York apartment. Right now, the apartment is totally empty, but from May 7-11, one of its five rooms will get a makeover, courtesy of Pinterest users. To give the campaign some structure, CB2 invited five influential interior decorators on Pinterest to tackle one of the five rooms. Each day, the lead decorators will make some suggestions and the pieces that get the most likes on Pinterest will be moved in to decorate the apartment. Considering that this room's decor will truly be crowdsourced, it will be interesting to see how well everything comes together. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 52% | Activity: 97% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### Key Themes Behind This Trend - **Crowdsourcing Decor:** There is an opportunity for businesses to tap into the power of crowdsourcing to engage customers in decorating spaces and creating unique experiences. - **Social Media Campaigns:** Brands can leverage social media platforms like Pinterest to involve their target audience in their campaigns, creating buzz and driving engagement. - **Influencer Marketing:** Partnering with influential decorators on platforms like Pinterest allows brands to reach a wider audience and build credibility through trusted individuals. ### Where This Applies - **Furniture and Home Decor:** The furniture and home decor industry can explore opportunities in creating collaborative experiences and incorporating user-generated content into their offerings. - **Social Media Marketing:** Businesses specializing in social media marketing can provide strategies to brands for leveraging platforms like Pinterest in their campaigns and building a strong online presence. - **Influencer Marketing Agencies:** Agencies specializing in influencer marketing can help brands identify and collaborate with influential decorators and other industry influencers to maximize campaign reach and impact. ## Related on Trend Hunter - [Curated Home Decor Platforms](https://www.trendhunter.com/trends/modern-decor-for-home.md) - [Inspiring Multi-Shop Pop-Ups](https://www.trendhunter.com/trends/possibility-place.md) - [AR Furniture Testing Features](https://www.trendhunter.com/trends/pinterest-ar-furniture.md) - [Gen Z Dorm Makeovers](https://www.trendhunter.com/trends/dream-dorm-makeover-contest.md) - [Housewares Retailer Design Apps](https://www.trendhunter.com/trends/wayfair-decorify.md) - [Gamified Shopping Experiences](https://www.trendhunter.com/trends/whats-your-thing-collage-quest.md) - [Virtual Room Stylers](https://www.trendhunter.com/trends/decorify-by-wayfair.md) - [Mobile Dorm-Designing Features](https://www.trendhunter.com/trends/pottery-barn-teen-2.md) - [AI Room Planning Tools](https://www.trendhunter.com/trends/room-plan-tool.md)