# City-Centric Fashion Pinboards The Pinterest Fashion Week Page Shows Global Highlights By Laura McQuarrie | Published 2013-09-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pinterest-fashion-week References: [venturebeat](http://venturebeat.com/2013/08/28/pinterest-fashion-week/) & [pinterest](http://www.pinterest.com/fashionweek/) The [Pinterest](https://www.trendhunter.com/trends/possibility-place) Fashion Week section recently launched on the popular pinboard-like website, helping to organize the [latest runway fashion shows](https://www.trendhunter.com/trends/fashion-week-fall-2024) across the globe. It's nearly impossible to attend all of the shows in person and trying to catch up afterwards online can still be a daunting task, but this new Pinterest page certainly helps. Pinterest's Fashion Week page is divided up by major fashion capitals like London, Paris, New York and Milan, as well as a grouping of boards that highlight "Up-and-Coming Designers." Since Pinterest is so visually-driven, this is especially enticing for brands and designers. Not only is it extremely easy to follow these boards from this location, these boards use [rich pins](https://www.trendhunter.com/trends/pinterest-assistant) to to direct consumers to where these items can be purchased online. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 47% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **City-centric Fashion Pinboards:** Opportunity for brands and designers to showcase their latest runway fashion shows and connect with consumers through visually-driven pinboards. - **Organizing Fashion Week Highlights:** Assists in organizing and curating fashion week highlights from major fashion capitals, making it convenient for fashion enthusiasts and industry professionals to catch up on the latest trends. - **Highlighting Up-and-coming Designers:** Provides a platform to showcase up-and-coming designers, enabling them to gain visibility and reach a wider audience. ### Who This Affects Most - **Fashion:** Fashion brands and designers can leverage city-centric pinboards to promote their collections and drive online sales. - **E-commerce:** E-commerce platforms can collaborate with Pinterest to enable direct purchasing from fashion week pinboards, creating seamless shopping experiences for consumers. - **Digital Marketing:** Digital marketing agencies can utilize Pinterest's Fashion Week page as a promotional tool for fashion clients, integrating rich pins to drive engagement and conversions. ## Related on Trend Hunter - [Inspiring Multi-Shop Pop-Ups](https://www.trendhunter.com/trends/possibility-place.md) - [Forward-Thinking Wedding Pop-Ups](https://www.trendhunter.com/trends/anthropologie-weddings-x-pinterest.md) - [Enhanced Pinterest Shopping Tools](https://www.trendhunter.com/trends/video-in-catalogs.md) - [Search Data-Based Furniture Lines](https://www.trendhunter.com/trends/primark-3.md) - [Gen Z-Focused Coachella Campaigns](https://www.trendhunter.com/trends/pinterest-2.md) - [Multinational Streaming Service Expansions](https://www.trendhunter.com/trends/shop-the-holidays.md) - [Body-Inclusive Image Apps](https://www.trendhunter.com/trends/body-type-range.md) - [Visual Discovery Campaigns](https://www.trendhunter.com/trends/pinterest-autumnwinter.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md)