# Beer-Proof Ponchos Heineken's Pint-cho Protects Sports Fans from Spilled Beer By Laura McQuarrie | Published 2024-06-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pint-cho References: [mirror](https://www.mirror.co.uk/lifestyle/gallery/make-mine-a-pint-cho-33071505)  Sports fans are often at risk of getting beer spilled on them amidst the highs and lows of the game's excitement, and with this in mind, [Heineken](https://www.trendhunter.com/trends/heinecare) created a protective Pint-cho. The beer brand worked with Amsterdam-based designer rainwear brand [Rainkiss](https://www.trendhunter.com/trends/beavertown-brewery-collection) to develop this protective piece of apparel, which takes the form of a lightweight, beer-resistant poncho that keeps clothes dry. There are several versions of the Pint-cho available for sports fans, including one in Heineken green and another in a retro kit-inspired white version with blue and red shoulder stripes. Beyond providing full-body coverage, the poncho design includes a toggle and drawstring system for comfortable adjustments. The beer-proof ponchos launched just in time for [England’s](https://www.trendhunter.com/trends/every-bit-of-luck-helps) second group qualifying game against Denmark. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 92% | Activity: 94% | Freshness: 25% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Beer-resistant Fashion:** Beer-resistant fashion offers a practical yet stylish solution for fans navigating crowded, beverage-filled environments. - **Collaborative Apparel Designs:** Collaborative apparel designs between brands and niche designers create unique, functional fashion that resonates with specific consumer groups. - **Sports Event Merchandise:** Merchandise tailored for sports events caters to fan needs while enhancing the overall spectator experience with innovative, protective gear. ### Industries Being Reshaped - **Sportswear:** The sportswear industry can benefit from incorporating protective, innovative apparel designs that address specific fan needs in dynamic environments. - **Consumer Goods:** Consumer goods companies are exploring new product lines that blend functionality with branding to create memorable, protective items. - **Event Merchandising:** Event merchandising gains traction by offering specialized products that enhance the consumer experience and promote brand loyalty. ## Related on Trend Hunter - [Beer Insurance Policies](https://www.trendhunter.com/trends/heinecare.md) - [Emergency Beer Initiatives](https://www.trendhunter.com/trends/heineken-fan-rescue.md) - [Weather-Ready Festival Fashions](https://www.trendhunter.com/trends/beavertown-brewery-collection.md) - [Beer-Cooled Summer Jackets](https://www.trendhunter.com/trends/tiger-summer-puffer.md) - [Wearable Poncho-Style Tents](https://www.trendhunter.com/trends/onetigris-tentsformer.md) - [UV-Blocking Promotional Jerseys](https://www.trendhunter.com/trends/upf40-football-jerseys.md) - [Superstitious Fan-Inspired Campaigns](https://www.trendhunter.com/trends/the-twelve-pins.md) - [Co-Branded 6-Packs](https://www.trendhunter.com/trends/heinz-and-heineken.md) - [Hybrid Poncho-Transformed Tents](https://www.trendhunter.com/trends/nrg-metamorph-poncho.md)