# Offensive Text Suits The David August F*ck You Pinstripe Suit was Worn by Conor McGregor By Michael Hemsworth | Published 2017-07-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pinstripe-suit References: [uncrate](https://uncrate.com/article/conor-mcgregors-fck-you-pinstripe-suit/) & [davidaugustinc](https://davidaugustinc.com/products/limited-edition-eff-you-pinstripe-3-piece-wool-suit-made-to-measure) Those who follow UFC will likely recall the suit worn by Conor McGregor in the promotional tour for the fight between him and Floyd Mayweather, and now the David August F*ck You Pinstripe Suit is available for purchase. The three-piece suit is navy in color and features a simple pinstripe design that covers the entire exterior space of the suit which has a somewhat staggered look from afar. It's only upon closer inspection that the pinstripes are revealed to be a series of the tiny words "F*ck You" written over and over in order to create the pattern. The David August F*ck You Pinstripe Suit might be offensive on closer inspection, but boasts a stylish aesthetic thanks to silk lining, hand-stitched detailing and much more. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 67% | Activity: 75% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Offensive Text Fashion:** Disruptive innovation opportunity: Create clothing items with hidden offensive text or symbols that reveal themselves upon closer inspection, targeting edgy and provocative consumers. - **Subversive Design:** Disruptive innovation opportunity: Incorporate subliminal messaging or hidden patterns in fashion designs to challenge societal norms and create intrigue among consumers. - **Provocative Marketing:** Disruptive innovation opportunity: Utilize controversial and attention-grabbing marketing strategies to generate buzz and cultivate a loyal customer base. ### Who This Affects Most - **Fashion and Apparel:** Disruptive innovation opportunity: Combine fashion with unexpected and bold designs to attract unconventional and daring consumers. - **Advertising and Marketing:** Disruptive innovation opportunity: Develop unconventional marketing campaigns that challenge societal norms and provoke conversations. - **Customization and Personalization:** Disruptive innovation opportunity: Offer personalized clothing options that allow customers to express their unique identities, including hidden or customizable messages. ## Related on Trend Hunter - [Future-Facing Suit Designs](https://www.trendhunter.com/trends/vollebak-neo-suit.md) - [Studded Belt-Made Dynamic Jackets](https://www.trendhunter.com/trends/replica-suit.md) - [Adaptable Warm Weather Suits](https://www.trendhunter.com/trends/luca-faloni-linen-suit.md) - [Tailored Elevated Luxe Tracksuits](https://www.trendhunter.com/trends/noah-and-puma.md) - [Limitless Occasion Suits](https://www.trendhunter.com/trends/aw24-suiting-collection.md) - [Workwear Suit Capsules](https://www.trendhunter.com/trends/tripster-x-dickies.md) - [Elegant Men's Formalwear](https://www.trendhunter.com/trends/jack-victor1.md) - [Purposefully Stained Luxe Trousers](https://www.trendhunter.com/trends/pee-stain-denim.md) - [Distinctive Streetwear Capsules](https://www.trendhunter.com/trends/pacsun-x-formula-1.md)