# Wine-Inspired Gin Spirits Mallard Point’s Pinot Noir Gin is Steeped on Surplus Pressed Grapes By Laura McQuarrie | Published 2023-04-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pinot-noir-gin References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2023/04/mallard-point-launches-pinot-noir-gin/) & [mallardpoint](https://mallardpoint.co.uk/products/pinot-noir?variant=42236304720062)  Mallard Point’s limited-edition Pinot Noir Gin is made by steeping its signature London Dry Gin on pressed Pinot Noir grapes from this year's vintage. As a result, the gin takes on notes of cherry and raspberry from the grapes and it is said to have "a [light floral aroma](https://www.trendhunter.com/trends/prickly-pear-rose-gin) lingers with an intense spice finish." At the 2023 edition of the International Wine & Spirit Competition, Mallard Point's Pinot Noir Gin won bronze in the [flavored gin category](https://www.trendhunter.com/trends/penrhos-gin-liqueurs). As such, the flavored gin is worth appreciating on its own but it is also recommended for making a refreshingly different twist on the [classic gin and tonic](https://www.trendhunter.com/trends/beefeater-grapefruit), a negroni or other kinds of cocktails. Sustainably minded brands are increasingly turning to by-products or surplus ingredients to create new products, reducing waste and minimizing their environmental impact. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 35% | Activity: 46% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Wine-inspired Spirits:** Brands can innovate by creating wine-inspired spirits that use surplus ingredients or by-products to reduce waste. - **Limited-edition Products:** Mallard Point's successful limited-edition Pinot Noir Gin demonstrates the potential for creating successful, unique products with limited availability. - **Sustainability:** Creating new products from by-products or surplus ingredients can help brands become more sustainable and reduce their environmental impact. ### Industries Being Reshaped - **Alcohol Beverage:** The alcohol beverage industry can utilize surplus ingredients and by-products to create unique, sustainable products. - **Sustainability:** Sustainability-focused brands and industries can benefit from creating innovative products from by-products or surplus ingredients. - **Limited-edition Retail:** Limited-edition retail can benefit from creating unique and highly desirable products with limited availability, like Mallard Point's successful Pinot Noir Gin. ## Related on Trend Hunter - [Wine-Inspired Gin Spirits](https://www.trendhunter.com/trends/le-gin-13.md) - [Grape-Based Gin Spirits](https://www.trendhunter.com/trends/gvine-floraison-gin.md) - [Five-Berry Gin Spirits](https://www.trendhunter.com/trends/directors-cut-no-5.md) - [Black Cherry-Infused Gins](https://www.trendhunter.com/trends/tarquin.md) - [Melon-Flavored Gin Spirits](https://www.trendhunter.com/trends/june-watermelon.md) - [Fresh Strawberry Gins](https://www.trendhunter.com/trends/punk-gin.md) - [Flavorful Gin Innovations](https://www.trendhunter.com/trends/ginuary.md) - [Limited-Edition Gin Releases](https://www.trendhunter.com/trends/portofino-dry-gin.md) - [Savory Crayfish Spirits](https://www.trendhunter.com/trends/crayfish-gin.md)