# Metal Detectors for Fairytale Characters Pinocchio on SKY Satellite TV By mediterranean | Published 2008-07-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/pinocchio-sky-satellite-tv References: [adsoftheworld](http://adsoftheworld.com/media/print/sky_satellite_tv_pinocchio?size=_original) This SKY Satellite TV ad campaign is a good example of a brilliant idea, with great potential, that has been beaten to death and overused in the same campaign. The ads use [children's favorite fairytale characters](https://www.trendhunter.com/trends/canva-spotlights), such as Little red riding hood and Pinocchio, being scanned with a metal-detector by security guards to communicate that SKY Satellite TV plays, "Only the safest program for your kids." First off, I think it's a very cool idea, and the look on Pinocchio's face is just priceless. My issue is that [the exact same implementation](https://www.trendhunter.com/trends/six-flags) of the idea is used in all three ads, with Princess being the third character. I think it would have been much more interesting if the ads had variations of the general concept besides the metal detector; removing the shoes, frisking the character,... etc. Maybe this won't be such an issue when people see the ads separately in magazines, and not as a collection. The campaign is created by 1861United Milano, with art direction by Peppe Cirillo, copy by Vincenzo Celli, and photography by Andrea Melcangi. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 27% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Fairytale Ad Campaigns:** Using popular fairytale characters in ad campaigns is a trend that can be expanded upon by implementing variations of the general concept besides a standard scene. - **Child Safety Protection:** Creating a marketing campaign for products that focus on child safety protection using a humorous approach is a trend that can appeal to parents and caregivers. - **Satellite TV Advertising:** Utilizing creative ad campaigns in the satellite TV industry is a trend that has the potential to capture consumer attention and increase brand awareness. ### Industries Being Reshaped - **Advertising Industry:** The advertising industry can benefit from developing ad campaigns that utilize popular fairy tale characters and humorous approaches to market products. - **Child Safety Industry:** The child safety industry can make use of campaigns that use humor and popular culture to connect with parents and caregivers. - **Satellite TV Industry:** The satellite TV industry can further develop creative ad campaigns that capture consumer attention and promote brand awareness. ## Related on Trend Hunter - [Personalized Present Campaigns](https://www.trendhunter.com/trends/wonderbly-everyones-got-favourites.md) - [Whimsical Garden Product Campaigns](https://www.trendhunter.com/trends/where-the-good-things-gro.md) - [Iconic Character-Inspired Campaigns](https://www.trendhunter.com/trends/etsys-christmas-ad.md) - [Festive Fairytale Campaigns](https://www.trendhunter.com/trends/gift-happily-ever-after.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Imaginative Children's Holiday Campaigns](https://www.trendhunter.com/trends/childrens-holiday-campaign.md) - [Anthropomorphic Store Campaigns](https://www.trendhunter.com/trends/short-social-films.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md)