# Objectified Fairytale Characters Pinocchio Gets Hunky in an Unbuttoned Shirt for Mr. Min By mediterranean | Published 2009-06-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/pinocchio-mr-min-ad References: [homotography.blogspot](http://homotography.blogspot.com/2009/06/pinocchio-hunk-mr-min.html) Pinocchio was introduced back in 1883 in ‘The Adventures of Pinocchio’ by Carlo Collodi. He was a [wooden puppet](https://www.trendhunter.com/trends/going-places-with-ken) who dreamed of becoming a real boy. Fast-forward to 2009 where the male body is often objectified in ads, and we have a hunky version of Pinocchio starring in a new ad from South Africa for Mr. Min, a wood care product. Flaunting some tight abs, Pinocchio lounges with his shirt open like [male models do in perfume ads](https://www.trendhunter.com/trends/mens-wearhouse). The ad comes with the copy, ‘The [new fragrance for wood](https://www.trendhunter.com/trends/stora-skuggan).’ ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 59% | Activity: 91% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Why This Trend Is Growing - **Male Body Objectification:** Opportunity for brands to challenge traditional gender norms and cater to new ideas of beauty. - **Using Fictional Characters in Advertising:** Innovative way to captivate audiences by reimagining well-known characters in unexpected contexts. - **Humor and Parody in Advertising:** Chance for brands to create memorable and shareable content by adding humor and satire to their marketing campaigns. ### Industries Being Reshaped - **Beauty and Personal Care:** Exploring new fragrances and products that target diverse ideals of beauty and self-expression. - **Advertising and Marketing:** Finding creative ways to engage audiences and disrupt traditional advertising strategies through storytelling and humor. - **Entertainment and Media:** Leveraging well-known characters and stories to promote products and services and generate buzz. ## Related on Trend Hunter - [Exclusive Movie-Inspired Collectibles](https://www.trendhunter.com/trends/guillermo-del-toros-pinocchio.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Actor-Fronted Men's Fragrance Campaigns](https://www.trendhunter.com/trends/paradigme-fragrance.md) - [Storybook-Inspired Fragrances](https://www.trendhunter.com/trends/mischief-academy.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md)