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# Non-Alcoholic Wine Production Expansions
Giesen 0% Introduces a 10,000-Liter Spinning Cone Column

By Kalin Ned | Published 2024-08-22 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/pinning-cone-column
References: [prweb](https://www.prweb.com/releases/giesen-0-wine-prepares-for-continued-growth-in-non-alcoholic-category-with-investment-in-10-000-liter-spinning-cone-column-302218250.html)

![Non-Alcoholic Wine Production Expansions](https://cdn.trendhunterstatic.com/thumbs/543/pinning-cone-column.jpeg)

Giesen 0%, a prominent name in non-alcoholic wines, is expanding its production capabilities with the installation of a new 10,000-liter spinning cone column. This investment is positioned as the first of its kind in New Zealand. It aims to meet the increasing demand for alcohol-removed wines by enhancing production capacity and maintaining high-quality standards. The advanced technology allows for the gentle extraction of alcohol and aroma from full-strength wines, preserving their original character while also supporting sustainability through the reuse of alcohol in spirits and fuel production.

The spinning cone column's efficiency enables Giesen 0% to produce approximately 2.5 million bottles of zero-alcohol wine annually. This latest innovation has led to a significant rise in sales.

Image Credit: Giesen 0%

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 89% | Activity: 83% | Freshness: 27%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures)

## Key Themes

### What Makes This Trend Stand Out

- **Non-alcoholic Wine Technology:** The use of a 10,000-liter spinning cone column in wine production highlights a technological advance in alcohol removal processes, preserving the authentic taste profile of traditional wines.
- **Sustainability in Wine Production:** The advanced technology supports sustainability by allowing the repurposing of extracted alcohol for use in spirits and fuel, reducing waste in the wine production industry.
- **Increased Production Capabilities:** Giesen 0%'s new installation significantly boosts production capacity to meet the rising demand for non-alcoholic wines, enabling the production of approximately 2.5 million bottles annually.

### Sectors Adopting This

- **Non-alcoholic Beverage Industry:** This sector is witnessing growth as technological advancements in alcohol removal appeal to health-conscious consumers seeking non-alcoholic alternatives.
- **Sustainable Manufacturing:** The wine industry is integrating eco-friendly practices by reusing by-products, which promotes a circular economy and enhances environmental sustainability.
- **Food and Beverage Technology:** Innovations like the spinning cone column are revolutionizing production processes, ensuring product quality while expanding capacity in the non-alcoholic beverage sector.

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