# Lower-Alcohol Gin Spirits Pinkster Spritz Comes in Two Fruity Flavor Options By Michael Hemsworth | Published 2021-04-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pinkster-spritz References: [conveniencestore](https://www.conveniencestore.co.uk/products/pinkster-unveils-new-spritz-offering/655427.article) & [pinkstergin](https://www.pinkstergin.com) The Pinkster Spritz is a new product from the gin brand in the UK that will provide consumers with a way to enjoy a flavorful, aromatic drinking experience without having to worry about too much alcohol in the mix. The product is bottled with a 24% ABV to make it a [lower alcohol alternative to straight spirits](https://www.trendhunter.com/trends/berry-bros-rudd-barrelaged-aperitivo) and is perfect for [mixing up a fretting cocktail](https://www.trendhunter.com/trends/funkin-spritz) in the warm weather. The product is being launched in 70cl bottles at a price point of £28 alongside the new 'What's Your Excuse to Spritz?' campaign to help highlight the everyday nature of partaking in a cocktail. Pinkster Managing Director Stephen Marsh spoke on the new Pinkster Spritz saying, "With more and more people trying to lead healthier lifestyles and cutting back on alcohol, all consumer insight indicates that lower-abv and [lower-calorie drinks](https://www.trendhunter.com/trends/this-is-skinny) are totally on trend.” ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 30% | Activity: 41% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Lower-abv Spirits:** Providing a flavorful and aromatic drinking experience without the worry of high alcohol content. - **Health-conscious Cocktails:** Crafting low-calorie and low-alcohol cocktails for health-conscious consumers. - **Creative Alternatives to Straight Spirits:** Innovating new ways to enjoy flavorful and aromatic spirits without the high alcohol content. ### Who This Affects Most - **Alcoholic Beverage:** Crafting creative, low-alcohol products for consumers trying to lead healthier lifestyles. - **Hospitality:** Developing healthy, low-alcohol customized cocktails for health-conscious patrons. - **Retail and E-commerce:** Introducing creative and innovative low-alcohol products to the market to meet consumer demand for healthier drinking options. ## Related on Trend Hunter - [Pinkish Non-Alcoholic Spirits](https://www.trendhunter.com/trends/gordons-premium-pink-00.md) - [Low-Alcohol Gin Distillates](https://www.trendhunter.com/trends/drop-of-gin.md) - [Spritz-Style Cocktail Liqueurs](https://www.trendhunter.com/trends/gordons-spritz-edition.md) - [Alcohol-Free Gin Expressions](https://www.trendhunter.com/trends/alcoholfree-gin.md) - [Low-Alcohol Canned Cocktails](https://www.trendhunter.com/trends/edinburgh-gin-raspberry-collins.md) - [Canned Spritz-Style Cocktails](https://www.trendhunter.com/trends/funkin-spritz.md) - [Low-Proof Cocktail Gins](https://www.trendhunter.com/trends/second-sip.md) - [Non-Alcoholic Shrub Infusions](https://www.trendhunter.com/trends/sprigster.md) - [Non-Alcoholic Spirtz Lines](https://www.trendhunter.com/trends/0-spritz.md)