# Shortbread-Studded Chocolate Bars Trader Joe's Pinks & Whites Dark Chocolate Bar is Here for March By Katherine Pendrill | Published 2022-03-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pinks-whites-dark-chocolate-bar References: [traderjoes](https://www.traderjoes.com/home/products/pdp/pinks-and-whites-dark-chocolate-bar-073659)  With its new Pinks & Whites [Dark Chocolate Bar](https://www.trendhunter.com/trends/fluent-thc-dark-chocolate-bar), [Trader Joe's](https://www.trendhunter.com/trends/dark-chocolate-strawberry-bar) makes a case for enjoying romantic treats beyond February. While the new Pinks & Whites Dark Chocolate Bar sounds like something you might give out for Valentine's Day, this bar can actually be enjoyed any time, any season. The sweet treat starts with a rich, smooth 54% Dark Chocolate Bar, and studded it with pieces of TJ’s Pinks & Whites Shortbread [Cookies](https://www.trendhunter.com/trends/foxs-fabulous-products) – plus a few whole cookies, too! The whole thing is then brought together with festive, spring-colored sprinkles. Best of all, this chocolate bar comes scored, so you can easily break it into eight even pieces to share with friends, family, or anyone who could use a little pick-me-up. Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 25% | Activity: 49% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Year-round Romantic Treats:** The trend of creating sweet treats that go beyond seasonal holidays presents opportunities for year-round marketing and sales of products. - **Innovative Chocolate Bars:** The trend of incorporating different flavors and textures into chocolate bars creates opportunities for experimentation and differentiation in the saturated chocolate market. - **Conveniently Shareable Snacks:** The trend of pre-scored snacks creates opportunities for sharing and group consumption. ### Where This Applies - **Confectionery Industry:** Confectionery companies can embrace the trend of innovative chocolate bars to create new and exciting products for consumers. - **Retail Industry:** Retailers can capitalize on the trend of sharing snacks by creating more pre-portioned and shareable options within their product lines. - **Food and Beverage Industry:** Food and beverage companies can tap into the trend of year-round romantic treats and create marketing campaigns and product launches surrounding the concept of indulgence and celebration. ## Related on Trend Hunter - [Strawberry-Studded Chocolate Bars](https://www.trendhunter.com/trends/dark-chocolate-strawberry-bar.md) - [Pretzel-Studded Chocolate Bars](https://www.trendhunter.com/trends/pound-plus.md) - [Caramel-Filled Chocolate Hearts](https://www.trendhunter.com/trends/dark-chocolate-caramel-hearts.md) - [Almond-Studded Chocolate Bars](https://www.trendhunter.com/trends/pound-plus-milk-chocolate-bar-with-almonds.md) - [Dark Chocolate Covered Pistachios](https://www.trendhunter.com/trends/dark-chocolate-covered-pistachios.md) - [Chocolate-Dipped Pineapple Sticks](https://www.trendhunter.com/trends/dark-chocolate-pineapple-sticks.md) - [Tart Cherry Chocolate Discs](https://www.trendhunter.com/trends/dark-chocolate-rondos.md) - [Microwavable Chocolate Dipping Kits](https://www.trendhunter.com/trends/chocolatey-dipping-kit.md) - [Festive Peppermint Brownies](https://www.trendhunter.com/trends/peppermint-brownies.md)