# Authenticity-Verifying Bag Twins Pinko Launches a Digital Twins Collection for Its Bags By Kanesa D | Published 2023-12-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/pinko References: [fashionunited.uk](https://fashionunited.uk/news/fashion/pinko-launches-digital-twins-collection/2023121873173) & [pinko](https://www.pinko.com/it-it/)  Italy-based brand [Pinko](https://www.trendhunter.com/trends/treedom) is poised to unveil 'The New Love Bag Collection' with a cutting-edge authentication system anchored in digital twins. Teaming up with Temera, a leading provider of IoT solutions for the fashion industry, the collection's over 630 thousand pieces will incorporate an NFC cryptographic tag for seamless product authentication. "Pinko has always adopted a pioneering approach to exploit new technologies. Thanks to the digital twin, we are progressively moving towards the [digital product passport](https://www.trendhunter.com/trends/eviden), offering our customers a new dimension of transparency and authenticity," said Marco Ruffa, Pinko's Marketing & Digital Transformation Director. The incorporation of blockchain technology enhances the security of the authentication process, ensuring the provenance and uniqueness of each item for conscious consumers. Image Credit: Pinko ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 49% | Activity: 46% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Digital Twins:** Pinko is using digital twins for authentication, providing customers with transparency and authenticity. - **Iot Solutions:** Pinko is teaming up with Temera to incorporate NFC cryptographic tags for seamless product authentication. - **Blockchain Technology:** Incorporating blockchain technology enhances security and ensures the provenance and uniqueness of each Pinko bag. ### Where This Applies - **Fashion Industry:** Pinko is utilizing digital twins and IoT solutions to revolutionize the authentication process for bags. - **Technology Industry:** The use of digital twins and blockchain technology in Pinko's bag collection is disrupting the fashion and technology industries. - **Consumer Goods Industry:** Pinko's innovative authentication system using NFC cryptographic tags and blockchain technology is creating a new standard for transparency and authenticity in the consumer goods industry. ## Related on Trend Hunter - [Connected Fragrance Bottles](https://www.trendhunter.com/trends/bastille-fragrances.md) - [AI-Powered Digital Fashion Solutions](https://www.trendhunter.com/trends/pixelz-x-le-troch.md) - [Sleek Virtual Handbag Collaborations](https://www.trendhunter.com/trends/tag-bag.md) - [Campaign-Quality GenAI Models](https://www.trendhunter.com/trends/pixelz-digital-twins.md) - [Tech-Inspired Luxury Accessories](https://www.trendhunter.com/trends/tamagotchi-handbag.md) - [Product-Tracking Digital Brochures](https://www.trendhunter.com/trends/another-tomorrow.md) - [Authentication Awareness Pop-Ups](https://www.trendhunter.com/trends/the-realreal-popup.md) - [AI-Powered Fashion Photography Platforms](https://www.trendhunter.com/trends/betterstudio.md) - [Digital Twin Retail Technologies](https://www.trendhunter.com/trends/store-digital-twin.md)