# Caught in the Act Photography Pinko Spring 2010 Campaign is Dressing Room Ready By Venessa Fisher | Published 2010-02-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pinko-spring-2010-campaign References: [fashionising](http://www.fashionising.com/pictures/p--Erin-Wasson-Pinko-Spring-2010-by-Terry-Richardson-5027-75705.html) The Pinko Spring 2010 Campaign does a play on the concept of shooting a line. Not only do the ads feature gorgeous model Erin Wasson, but famed photographer Terry Richardson sneaks into some of the shots too. Set in a dressing room, Wasson tries on a bold orange one-shoulder mini, a sexy lace overlay and green trench. And don't forget those incredible brown leather platform sandals and fringed cowboy boots. A-mazing! **Implications** - After all, the Pinko brand would never let its fierce fashionista followers down -- and this Pinko Spring 2010 Campaign is no different. The use of dressing rooms as backdrops for the the fashion shoot is a brilliant play on the fashion scene and shopping experience itself. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 89% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Fashion Shoot as Retail Experience:** Using dressing rooms as backdrops for fashion shoots blurs the line between fashion and retail. - **Celebrity Photographer Inclusion:** Incorporating well-known photographers such as Terry Richardson into fashion campaigns adds an element of intrigue and exclusivity. - **Bold Coloured Apparel:** Bright and bold colours help set the tone for the upcoming season's fashion trends. ### Who This Affects Most - **Fashion Retail:** Retailers can create immersive experiences for customers by incorporating elements of fashion shoots into the retail experience. - **Fashion Photography:** Fashion photographers can consider new and unique locations for their shoots, such as dressing rooms, to create innovative campaigns. - **Fashion Design:** Fashion designers can use bold and bright colours in their upcoming designs to stay aligned with current trends. ## Related on Trend Hunter - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md)