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# Revitalizing Vegan Beauty Oils
The Pinkness Forever Flawless Beauty Oil Brightens and Soothes Skin

By Jana Pijak | Published 2020-08-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/pinkness
References: [pinkness.co](https://pinkness.co/products/foreverflawless-beauty-oil)

The Pinkness Forever Flawless Beauty Oil is a nourishing blend of 13 powerful plant oils. Its key ingredients include grapeseed, marula, pomegranate seed, cranberry seed, baobab seed, vitamin, organic pumpkin seed, sunflower seed, neroli, organic jajoba seed and organic borage seed oils alongside calendula flower CO2 extract.

The hydrating beauty oil is described as "fast-absorbing, nourishing, brightening and soothing" and "provides an excellent source of essential fatty acids, antioxidants, vitamins and sterols to help firm, revitalize and tone the appearance of the skin for a more youthful, radiant look."

Pinkness is a Latinx-owned business founded by Dominican-American Farah Pink who first launched the brand with a signature oil in 2018. The company has since released its Feeling Bright Face Mist with hopes of more product releases in the near future.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 49% | Activity: 73% | Freshness: 9%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What Makes This Trend Stand Out

- **Plant-based Beauty Oils:** There is an opportunity for beauty companies to focus on developing vegan beauty oils.
- **Nourishing Skincare:** An increased emphasis on natural and nourishing ingredients in skincare can appeal to health-conscious consumers.
- **Latinx-owned Beauty Brands:** Investing in and promoting Latinx-owned beauty brands can help promote diversity in the industry.

### Sectors Adopting This

- **Beauty and Cosmetics:** Beauty companies can invest in developing plant-based and nourishing skincare products to appeal to health and environmentally conscious consumers.
- **Natural and Organic Products:** There is potential for natural and organic skincare companies to incorporate vegan beauty oils into their product lines.
- **Diversity and Inclusion:** Supporting and investing in Latinx-owned beauty brands can promote diversity and inclusivity in the beauty industry.

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