# Frozen Morning Meals The 'Pinkberry' Breakfast Line is Refreshing and Healthy By Courtney Scharf | Published 2012-06-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pinkberry-breakfast-line References: [jezebel](http://jezebel.com/5921322/pinkberry-offers-us-a-way-to-eat-dessert-for-breakfast) & [pinkberry](http://www.pinkberry.com/products.html) Capitalizing on the popularity of its Greek yogurt, the '[Pinkberry](https://www.trendhunter.com/trends/matcha-strawberry-frozen-yogurt)' breakfast line is set to begin a test run in Boston. 'Pinkberry,' an exceedingly popular [frozen yogurt chain](https://www.trendhunter.com/trends/pinkberry-summer-crush-sweepstakes), is expanding its products to compete with other yogurt franchises. This breakfast line would require locations to open up at 8 AM, and have customers change their understanding of the chain from a place that sells to desserts to one that dishes out early morning goods. Though a risky move, this could be the change that keeps 'Pinkberry' ahead of the game in an increasingly competitive dessert industry. Integrating more protein-packed yogurt ingredients and healthful fruit into the mix, this change has the potential to attract [health-conscious consumers](https://www.trendhunter.com/trends/mandys-morning-club). ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 24% | Activity: 79% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Expansion of Frozen Breakfast:** The 'Pinkberry' breakfast line is looking to compete in the frozen breakfast market by offering healthy and refreshing options. - **Shift Towards Health Consciousness:** By integrating protein-packed yogurt ingredients and healthful fruit, 'Pinkberry' aims to attract health-conscious consumers. - **Repositioning of Dessert Chains:** By opening at 8 AM and offering morning goods, 'Pinkberry' is changing the perception of dessert chains and disrupting the industry. ### Industries Being Reshaped - **Frozen Breakfast:** 'Pinkberry' is entering the frozen breakfast market by introducing its breakfast line. - **Healthy Food:** 'Pinkberry' is targeting health-conscious consumers with its protein-packed yogurt ingredients and healthful fruit. - **Dessert Chains:** 'Pinkberry' is repositioning itself within the dessert chain industry by offering morning goods and shifting its customers' understanding. ## Related on Trend Hunter - [Nutritious Kids Breakfast Lines](https://www.trendhunter.com/trends/little-spoon.md) - [Fruit-Forward Matcha Frozen Yogurts](https://www.trendhunter.com/trends/matcha-strawberry-frozen-yogurt.md) - [Peachy Frozen Yogurts](https://www.trendhunter.com/trends/white-peach-frozen-yogurt.md) - [Liqueur-Inspired Frozen Yogurts](https://www.trendhunter.com/trends/limoncello-frozen-yogurt.md) - [Mango Lemonade Frozen Yogurts](https://www.trendhunter.com/trends/mango-lemonade-frozen-yogurt.md) - [Floral Frozen Yogurt Experiences](https://www.trendhunter.com/trends/blueberry-lavender.md) - [Doll-Themed Frozen Yogurts](https://www.trendhunter.com/trends/barbie-land-berry-pink.md) - [Coffee-Inspired Frozen Yogurts](https://www.trendhunter.com/trends/pinkberry-white-mocha.md) - [Cider-Inspired Frozen Yogurts](https://www.trendhunter.com/trends/spiced-autumn-cider-frozen-yogurt.md)