# Fashion-Branded CBD Beverages Jacquemus is Set to Launch CBD Drink as Part of PINK2 Drop By Niko Pajkovic | Published 2021-11-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pink2 References: [hypebeast](https://hypebeast.com/2021/11/jacquemus-teases-cbd-infused-sparkling-water) & [jacquemus](https://www.jacquemus.com/) French fashion label [Jacquemus](https://www.trendhunter.com/trends/jacquemus-boutique) took to [Instagram](https://www.trendhunter.com/trends/mcdonalds-wedding-flavours) this week to tease the release of its first-ever CBD-infused beverage, which will be launched as part of the brand's upcoming PINK2 drop. In order to develop the new hemp-based drink, Jacquemus partnered with French CBD beverage brand [Chilled](https://www.trendhunter.com/trends/chilled-oat-bars), which specializes in formulating low-calorie, sugar-free beverages infused with 20 mg of broad-spectrum CBD. In addition, the new beverage is delivered in an eye-catching design. The tall, metallic can is covered in bright pink grafitti-like stickers. The beverage was announced viua a Jacquemus Instagram post with the caption reading, “Are you ready for a Jacquemus CBD drink? PINK2.” This release marks the second unconventional product teased by the brand for its PINK2 collection. Earlier this month Jacquemus revealed a pink e-bike designed in collaboration with VanMoof. Image Credit: Jacquemus ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 29% | Activity: 30% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Cbd-infused Beverages:** Brands can partner with specialized CBD-infused beverage companies to develop unique and eye-catching beverage options for their customers. - **Fashion-branded Food and Drinks:** Fashion brands can enter the food and drink industry by launching their own labels of these products and explore unique flavors and designs that reflect their brand identity. - **Partnerships with Other Industries:** Partnering with CBD-infused beverage brands, e-bike manufacturers, and other non-competing industries can lead to creative and innovative collaborations that enhance customer experiences. ### Industries Being Reshaped - **Fashion:** Fashion brands can explore the launch of their own line of CBD-infused beverages and food items to further diversify their product offerings. - **Beverage:** Specialized beverage brands can offer their expertise and collaborate with fashion brands to bring unique and trendy CBD-infused beverage options to the market. - **Cannabis:** As the use of cannabis and its derivatives continue to become more mainstream, the industry can partner with fashion and beverage companies to explore new and creative product collaborations. ## Related on Trend Hunter - [Cannabis-Infused Rosés](https://www.trendhunter.com/trends/herbace.md) - [CBD-Infused Fruit Beverages](https://www.trendhunter.com/trends/aprch.md) - [Sparkling Hemp Beverages](https://www.trendhunter.com/trends/calexo.md) - [Health-Focused Hemp Beverages](https://www.trendhunter.com/trends/pink-cloud.md) - [De-Alcoholized CBD-Infused Wines](https://www.trendhunter.com/trends/cbdinfused-wines.md) - [Female-Focused CBD Drinks](https://www.trendhunter.com/trends/harmonic-woman-cbd.md) - [Slim CBD Sparkling Waters](https://www.trendhunter.com/trends/day-one-cbd-sparkling-water.md) - [Hemp-Infused Hydrating Beverages](https://www.trendhunter.com/trends/cannade.md) - [Cocktail-Inspired Hemp-Derived Beverages](https://www.trendhunter.com/trends/premixed-cocktails1.md)