# Rosé Drive-Thru Services You Can Now Get Your Pink Wine Fix Via Drive-Thru in the Hamptons By Alyson Wyers | Published 2017-06-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pink-wine References: [refinery29](http://www.refinery29.com/2017/05/156796/rose-wine-drive-thru-hamptons) & [foodandwine](http://www.foodandwine.com/news/rose-drive-thru-exists-make-all-your-dreams-come-true) If you consider rosé an absolutely essential part of the summer season, and also plan on spending time in the Hamptons, this pink wine drive-thru is a must see. From Wolffer Estate Vineyard, the rosé drive-thru service includes a crew who will pop a case in your trunk for you. This offering is perfect for people who are willing to drink anything pink when it gets warm out and aren't too picky about their vino. Although the pink wine drive-thru is undoubtedly convenient, it is not a cheap option. The classic Wolffer Estate rosé is $195 USD for a case and the 'Summer in a Bottle' rosé is $260. Open only on Fridays and Saturdays on holiday weekends, from 11am to 2pm. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 76% | Activity: 67% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Rosé Drive-thru Services:** The rise of non-traditional delivery services for beverages presents opportunities for novel retail experiences - **Luxury Alcohol Retail:** Premium and more luxury wine retail has an opportunity to innovate and offer customization services that meet specific customer needs - **Seasonal Pop-up Retail:** There is an opportunity to offer seasonal pop-up retail experiences that cater to audiences seeking unique, curated products ### Who This Affects Most - **Alcohol Sales:** The drive-thru service and premium alcohol retail industry could greatly benefit from creating a more accessible and convenient retail experience - **Hospitality:** Luxury hotels and resorts can enhance their in-room guest offerings with curated wine selections and other premium beverages - **Event Planning:** Offering non-traditional beverage delivery services to events can provide a unique and memorable guest experience ## Related on Trend Hunter - [Romantic Whimsical Rosés](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy.md) - [Surfing-Inspired Canadian Rosés](https://www.trendhunter.com/trends/offshore-hang-ten-ros.md) - [Canned Low-Sugar Rosé Wines](https://www.trendhunter.com/trends/think-wine-sparkling-ros.md) - [Low-Alc Canned Rosés](https://www.trendhunter.com/trends/sovi.md) - [All-Season Canned Rosés](https://www.trendhunter.com/trends/oona-wine.md) - [Value-Sized Boxed Rose Wines](https://www.trendhunter.com/trends/le-petit-poulet-ros-boxed-wine.md) - [Effervescent Soft Pink Wines](https://www.trendhunter.com/trends/cupiolo-prosecco-ros.md) - [Ready-to-Sip Sparkling Canned Wines](https://www.trendhunter.com/trends/jam-shed-bubbly-ros.md) - [Canned Rosé Spritzers](https://www.trendhunter.com/trends/spritz-in-a-can.md)