# Pink Cake Batter Cookies Crumbl Just Added a Pink Velvet Cake Cookie for Mother's Day By Katherine Pendrill | Published 2023-05-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pink-velvet-cake-cookie References: [chewboom](https://www.chewboom.com/2023/05/08/crumbl-bakes-pink-velvet-cake-cookie-and-more-through-may-13-2023/)  Mother's Day is almost here and [Crumbl](https://www.trendhunter.com/trends/pink-velvet-cake) is celebrating moms and grandmas with its new Pink Velvet Cake Cookie. The new Pink Velvet Cake Cookie is available as part of the lineup of rotating cookie flavors for the week ending in May 13, 2023. The first of the new [Mother's Day cookies](https://www.trendhunter.com/trends/last-crumb-1) is the Pink Velvet Cake Cookie, which consists of a velvety, pastel pink cake batter cookie, topped with a layer of creamy vanilla cream cheese frosting and pink velvet cookie crumbs. Crumbl is also selling a Mom’s Recipe Cookie, which offers a homemade cookie taste and features a delicious blend of [oatmeal, semi-sweet chocolate, toffee](https://www.trendhunter.com/trends/caramel-toffee-butter-cake), and peanut butter chips, all topped with a dash of sea salt. Crumbl's new Mother’s Day-inspired cookies are available now for a limited time. Image Credit: Crumbl ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 1% | Activity: 2% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Limited Time Offer:** Creating products for a limited time drives urgency and sales. - **Holiday-inspired Products:** Creating holiday-inspired products can entice customers to try something new. - **Seasonal Offerings:** Offering seasonal products can keep customers coming back for something new. ### Where This Applies - **Bakery:** Bakeries can create seasonal offerings and limited time products to encourage repeat business. - **Hospitality:** Hotels and restaurants can create holiday-themed items to attract guests during special occasions. - **Retail:** Retail stores can create limited time products and seasonal offerings to entice customers to make a purchase. ## Related on Trend Hunter - [Limited-Edition Pink-Hued Desserts](https://www.trendhunter.com/trends/pink-velvet-cake.md) - [Pink Donut-Resembling Cookies](https://www.trendhunter.com/trends/pink-donut-cookies.md) - [Strawberry Crumb Cake Cookies](https://www.trendhunter.com/trends/strawberry-crumb-cake-cookie.md) - [Baked Cake-Cookie Hybrids](https://www.trendhunter.com/trends/cake-batter-blondie.md) - [Raspberry Butter Cookies](https://www.trendhunter.com/trends/raspberry-butter-cake-cookie.md) - [Sundae-Inspired Cookies](https://www.trendhunter.com/trends/brownie-sundae-cookie.md) - [Cheesecake-Inspired Cookies](https://www.trendhunter.com/trends/new-york-cheesecake-cookie.md) - [Fruity Cheesecake-Based Cookies](https://www.trendhunter.com/trends/strawberry-cheesecake-cookie.md) - [Limited-Time Caramel Cookies](https://www.trendhunter.com/trends/caramel-cake-cookie.md)