# Naturally Pink Truffles Vosges Haut-Chocolat is Introducing Ruby Chocolate to the United States By Laura McQuarrie | Published 2018-11-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pink-truffles References: [designtaxi](https://designtaxi.com/news/402472/Ruby-The-Fourth-Chocolate-Type-After-Milk-Dark-And-White-Arrives-In-The-US/) & [vosgeschocolate](http://www.vosgeschocolate.com/product/ruby-truffle-collection/holiday-collections) Since the discovery of ruby chocolate, commercial products are slowly being introduced around the world—and Chicago-based chocolatier Vosges Haut-Chocolat is bringing the fourth type of chocolate to the [United States](https://www.trendhunter.com/trends/red-white-and-blue-bbq-sauces) in the form of naturally pink truffles. The Ruby Truffle Collection introduces two limited-edition [ruby truffles](https://www.trendhunter.com/trends/diamondshaped-truffles) that deliver the bold hue of ruby cocoa beans: 'Ruby Cerise,' comprised of vanilla, cherry gelée, freeze-dried cherry and pink peppercorn, and 'Sour Mango Ruby,’ made with [mango, passion fruit](https://www.trendhunter.com/trends/passion-fruit-chocolate-cups), salted caramel, all topped off with edible purple flower petals. As well as offering a totally different look than milk, white and dark chocolate, ruby chocolate is said to have a distinct flavor of its own that is sweet yet sour, which is played up by the pink truffles. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 72% | Activity: 38% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Ruby Chocolate:** Opportunity for chocolatiers to explore the unique flavor and bold hue of ruby cocoa beans in their product offerings. - **Naturally Pink Truffles:** Disruptive innovation opportunity for confectionery brands to create visually appealing and unique truffle collections using ruby chocolate. - **Distinct Flavor Profiles:** Potential for the development of new chocolate flavors that combine sweetness and sourness, appealing to consumers looking for unique taste experiences. ### Where This Applies - **Gourmet Chocolates:** The introduction of ruby chocolate presents a disruptive innovation opportunity for gourmet chocolatiers to differentiate themselves in the market through the use of a new, visually striking ingredient. - **Confectionery:** Confectionery brands can capitalize on the trend of naturally pink truffles made with ruby chocolate to attract consumers who are seeking novel and visually appealing sweet treats. - **Food and Beverage:** The unique flavor profile of ruby chocolate opens up possibilities for innovation in the food and beverage industry, allowing for the creation of new and exciting products that offer a new taste experience. ## Related on Trend Hunter - [Romantic Ruby Chocolate Bars](https://www.trendhunter.com/trends/ruby-chocolate-bar.md) - [Ruby Chocolate Chip Cookies](https://www.trendhunter.com/trends/barry-callebaut-1.md) - [Limited-Edition Chocolate-Dipped Madeleines](https://www.trendhunter.com/trends/chocolatedipped-madeleines.md) - [Decadent Eco-Conscious Truffle Bars](https://www.trendhunter.com/trends/magic-chocolate-truffle-bars.md) - [Limited-Edition Cannabis Truffles](https://www.trendhunter.com/trends/coda-signature-fourth-season-truffles.md) - [Romantic Wine-Infused Truffles](https://www.trendhunter.com/trends/silk-spice-x-compartes-truffles.md) - [Valentine's Truffle Chocolates](https://www.trendhunter.com/trends/valentines-truffle.md) - [Vegan-Friendly Fruit Truffles](https://www.trendhunter.com/trends/thats-it-chocolate-truffles.md) - [Truffle Chocolate Bars](https://www.trendhunter.com/trends/truffle-chocolate-bar.md)