# Handywomen Fixing Kits The Pink Tool Set is Perfect for the Girly Renovator By Marina Rotharmel | Published 2012-09-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/pink-tool-set References: [singulier](http://www.singulier.com/pink-tool-set-la-chaise-longue,us,4,09120257.cfm) There's not just handymen out there, there's tons of handywomen, which is why the designers at Singulier came out with the Pink Tool Set. This kit put a girly-twist on a typically masculine product. This tool kit will come in handy no matter what needs fixing around the house. It comes with four [screwdrivers](https://www.trendhunter.com/trends/hoto-pixeldrive), one bit handle with 19 bits, a long nose plier, a hammer, a magneted level and a tape measure. You'll be able to get down and dirty while staying super chic. The box and everything included is coated in a pretty pink color. It looks like something a [real-life Barbie](https://www.trendhunter.com/trends/hewi-and-barbie) would use. Whether you're renovating, repairing, or mending something, the Pink Tool Set will lend a helping hand in a totally stylish way. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 6% | Activity: 7% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Gender-targeted Tools:** Creating tool sets specifically designed for women opens up opportunities for companies to tap into the female market and cater to their needs. - **Feminine Aesthetics:** Injecting traditionally feminine colors and designs into typically male-dominated products allows companies to appeal to customers who want tools that align with their personal style. - **Functional Fashion:** Combining practicality with fashion-forward designs presents a disruptive innovation opportunity in the tools industry, offering consumers the best of both worlds in terms of utility and style. ### Who This Affects Most - **Tools and Hardware:** Developing tool sets that cater to different demographics, including women, can open up new market segments and drive increased sales and customer loyalty. - **Home Improvement:** Incorporating gender-targeted tools into the home improvement industry can inspire and empower women to take on DIY projects, leading to growth in this sector. - **Fashion and Lifestyle:** Collaborating with tool manufacturers to create stylish and functional tools can provide fashion and lifestyle brands with a new avenue for product diversification and expansion. ## Related on Trend Hunter - [Design-Conscious Tool Sets](https://www.trendhunter.com/trends/hoto-tools-hand-tool-set.md) - [DIY Home-Centric Intricate Toolkits](https://www.trendhunter.com/trends/tinkr-toolkit.md) - [Home Maintenance Toolkits](https://www.trendhunter.com/trends/tinkr-1.md) - [DIY Home Maintenance Toolkits](https://www.trendhunter.com/trends/tinkr.md) - [Modern Ergonomic Toolboxes](https://www.trendhunter.com/trends/modern-toolbox-workstation.md) - [Minimalist Urbanite Tool Kits](https://www.trendhunter.com/trends/hand-tool-kit.md) - [Maker-Friendly Tech Repair Kits](https://www.trendhunter.com/trends/hoto-precision-screwdriver-kit-pro.md) - [Sleek Cordless Screwdrivers](https://www.trendhunter.com/trends/hoto-cordless-screwdriver.md) - [Style-Conscious Power Tools](https://www.trendhunter.com/trends/module-compact-drill.md)