# Non-Normative Gender Apps The Pink Tints of Blue App Teaches Kids that Gender is Flexible By Vasiliki Marapas | Published 2014-10-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/pink-tints-of-blue References: [fastcodesign](http://www.fastcodesign.com/3037468/an-app-to-teach-kids-that-gender-norms-are-bs?partner) & [migledesign](http://www.migledesign.com/) Design Academy Eindhoven graduate Migle Nevieraite designed the conceptual 'Pink Tints of Blue' app to teach children that gender is merely a societal construction. Our assigned gender tends to inform the way we see ourselves and others. It dictates what clothes we wear and, for children, [what toys they play with](https://www.trendhunter.com/trends/big-little-feelings). What is means to be "male" and "female" has been marked by a series of deeply ingrained preferences and traditions. Nevieraite's project starts off with a gender-neutral child. Users can then add more gender-specific elements, making the child appear [more masculine or feminine accordingly](https://www.trendhunter.com/trends/she-built-that-1). Users can also accessorize the child (and its surroundings). The purpose of the app is to show children that [gender is flexible, fluid](https://www.trendhunter.com/trends/genderaffirming-platform) and entirely up to them to express. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 26% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Gender-fluid Apps:** Opportunity to develop apps that challenge societal norms and provide education on the flexibility of gender. - **Gender-neutral Design:** Opportunity to design products and services that are not defined by gender norms and promote inclusivity. - **Gender-inclusive Education:** Opportunity to provide educational materials and tools that support non-normative gender identities and expressions. ### Sectors Adopting This - **Education:** Education industry can create educational materials and tools that promote gender inclusivity and support non-normative gender identities. - **Entertainment/gaming:** Entertainment and gaming industries can develop games and apps that challenge gender norms and promote inclusivity and diversity. - **Retail/fashion:** Retail and fashion industries can develop gender-neutral products and designs that cater to non-normative gender expressions and identities. ## Related on Trend Hunter - [Gender-Neutral Stroller Toys](https://www.trendhunter.com/trends/herotron.md) - [Play-Based Preschool Apps](https://www.trendhunter.com/trends/lego-bluey.md) - [Gendered Concept-Exploring Furniture](https://www.trendhunter.com/trends/la-casa-dentro.md) - [Inclusive Children's Apps](https://www.trendhunter.com/trends/pok-pok.md) - [Expressive App Icons](https://www.trendhunter.com/trends/instagram-teen-icons.md) - [Kids' Self-Expression Lifestyle Brands](https://www.trendhunter.com/trends/beme.md) - [Gender-Neutral Phone Cases](https://www.trendhunter.com/trends/u-collection.md) - [Brand-Led Global Studies](https://www.trendhunter.com/trends/global-study.md) - [Kids Drawing Apps](https://www.trendhunter.com/trends/kids-coloring-drawing-book-app.md)