# Awareness-Spreading Beverages These Pink Starbucks Drinks Support Breast Cancer Awareness Month By Riley von Niessen | Published 2018-10-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pink-starbucks References: [teenvogue](https://www.teenvogue.com/story/starbucks-indonesia-3-pink-drinks-breast-cancer-awareness) & [lovepinkindonesia.org](http://www.lovepinkindonesia.org/) In support of [Breast Cancer Awareness Month](https://www.trendhunter.com/trends/power-in-pink) and Lovepink Indonesia, a non-profit organization that focuses on early detection practices and provides mentor support for women with breast cancer, [Starbucks Indonesia](https://www.trendhunter.com/trends/pink-drink-with-chocolate-cream-cold-foam) has created three pink beverages that are poured over ice. The drinks are a part of Starbucks Indonesia's #PINKVOICE campaign, with this year's theme reported to be "Chat That Matters: Talk About It, Share It, and Save More." The purpose of this is to push the conversation to the forefront, opening up a space for people to learn about breast cancer, and become more knowledgeable of early detection practices that can be done at home. It's said that Starbucks Indonesia will also host a number of events throughout October to spread awareness and combat any false ideas that surround breast cancer. Image Credit: Starbucks ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 64% | Activity: 75% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Breast Cancer Awareness:** Disruptive innovation opportunity: Develop innovative products and campaigns that support breast cancer awareness and promote early detection practices. - **Social Responsibility:** Disruptive innovation opportunity: Create strategies and initiatives that align with social causes to engage customers and promote brand loyalty. - **Conversation Starter Campaigns:** Disruptive innovation opportunity: Design marketing campaigns that stimulate meaningful conversations and drive awareness about important societal issues. ### Who This Affects Most - **Beverage Industry:** Disruptive innovation opportunity: Introduce new beverage formulations and flavors that align with social causes and contribute to raising awareness. - **Non-profit Organizations:** Disruptive innovation opportunity: Leverage technology and digital platforms to develop mentorship programs and enhance support for those affected by breast cancer. - **Event Management:** Disruptive innovation opportunity: Organize engaging events and workshops to educate the public about breast cancer, its prevention, and early detection methods. ## Related on Trend Hunter - [Breast Cancer Awareness Cocktails](https://www.trendhunter.com/trends/tatatini.md) - [Awareness-Driven Pink Mug Fundraisers](https://www.trendhunter.com/trends/pink-mug.md) - [Pink Valentine's Day Drinks](https://www.trendhunter.com/trends/pink-drink-with-chocolate-cream-cold-foam.md) - [Seasonal Transition Cafe Drinks](https://www.trendhunter.com/trends/starbucks-japan-go-beyond.md) - [Fruit-Forward Bottled Beverages](https://www.trendhunter.com/trends/starbucks-2.md) - [Musical-Inspired Whimsical Beverages](https://www.trendhunter.com/trends/theatrical-drinks.md) - [Charitable Cranberry Sodas](https://www.trendhunter.com/trends/ocean-spray-sparkling-pink-cranberry.md) - [Breast Cancer Awareness Campaigns](https://www.trendhunter.com/trends/breast-cancer-awareness-campaigns.md) - [Film-Based Beverage Concoctions](https://www.trendhunter.com/trends/starbucks-x-wicked.md)