# Delectable Premium Raspberries The New Pink Star Raspberry Brand Was Unveiled at Fruit Attraction By Kanesa D | Published 2023-10-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pink-star-1 References: [hortidaily](https://www.hortidaily.com/article/9566213/new-premium-pink-star-raspberry-brand-unveiled-at-fruit-attraction/) & [earthmarketstore](https://www.earthmarketstore.ca/)  Earth Market has tapped Berrynest to introduce the [Pink Star®](https://www.trendhunter.com/trends/new-pink-star) premium raspberry brand, also available in an organic variant. Pink Star aspires to establish itself as the preeminent premium raspberry available throughout the year. Pink Star is more than just a highly available fruit, it is a testament to premium taste. The new raspberry variety recently garnered recognition and acclaim when it received an esteemed award from the [International Taste Institute](https://www.trendhunter.com/trends/freeride-to) in Brussels last May. The new Pink Star raspberry will primarily be sold in the European market thanks to a partnership with Agrovision Corp, a Moroccan production company. The fruit is marketed as a [premium fruit option](https://www.trendhunter.com/trends/fruit-snack-cups) with consistent quality, extended shelf life, and year-round accessibility. Image Credit: Earth Market ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 1% | Activity: 1% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Premium Raspberries:** The Pink Star® raspberry brand aims to establish itself as the preeminent premium raspberry throughout the year. - **Highly Available Fruit:** Pink Star is more than just a raspberry, it is a testament to premium taste and consistent quality. - **Year-round Accessibility:** The Pink Star raspberry offers extended shelf life and year-round availability, making it a sought-after fruit option. ### Where This Applies - **Fruit Market:** Earth Market's introduction of the Pink Star® premium raspberry brand disrupts the fruit market by providing a highly available and premium fruit option. - **Organic Food:** The organic variant of Pink Star raspberry taps into the growing demand for organic fruits, offering a premium and sustainable choice. - **Moroccan Production:** The partnership with Agrovision Corp brings Pink Star raspberries to the European market, disrupting the raspberry industry with high-quality fruit year-round. ## Related on Trend Hunter - [Greenhouse-Grown Raspberry Varieties](https://www.trendhunter.com/trends/mastronardi-produce.md) - [Flavorsome Berry Lines](https://www.trendhunter.com/trends/naturipe-farms.md) - [Pink-Hued Pimple Patches](https://www.trendhunter.com/trends/new-pink-star.md) - [Punch-Flavored Strawberries](https://www.trendhunter.com/trends/tropical-bliss.md) - [Accessible High-End Strawberries](https://www.trendhunter.com/trends/oishii-nikko-berry.md) - [Peach-Flavored Antioxidant Sparkling Waters](https://www.trendhunter.com/trends/antioxidant-sparkling-waters.md) - [Frozen Berry Fruit Pearls](https://www.trendhunter.com/trends/fruit-pearls-triple-berry.md) - [Fruity Pinkish Gin Spirits](https://www.trendhunter.com/trends/burleighs-raspberry-edition-gin.md) - [Frothy Raspberry Cold Brews](https://www.trendhunter.com/trends/raspberry-cream-cold-brew.md)