# Accessible Sparkling Wines The PINK Prosecco Sparkling Wine will be Available in Early November By Michael Hemsworth | Published 2020-10-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pink-prosecco-sparkling-wine References: [conveniencestore](https://www.conveniencestore.co.uk/products/pink-proseco-to-be-launched-into-uk-convenience-sector/649750.article) & [pinkprosecco](http://www.pinkprosecco.com) [Sparkling wines](https://www.trendhunter.com/trends/reserve-brut-cuve) are usually associated with special events and occasions, but the [PINK Prosecco](https://www.trendhunter.com/trends/carlsberg-1664-ros) sparkling wine is positioned as a more accessible option that can be enjoyed virtually anytime. The wine features a blend of Glera and Pinot Noir grapes, and is stored for a minimum of 14 weeks after pressing to ensure it has a delicious flavor, [fruity aroma](https://www.trendhunter.com/trends/diamond-collection-shimmer) and proper perlage. The bright pink refreshment is sure to be a hit amongst consumers looking to enhance their regular schedule. CEO Paul Anthony Gidley spoke further on the PINK Prosecco sparkling wine saying, "There’s clear demand in the market for a strong PINK Prosecco brand and there’s definitely opportunity for drinks buyers to capitalise on the new trend to drive sales and repeat custom. There’s a real buzz about PINK Prosecco on social media and it is set to bring a welcome highlight to the end of 2020." ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 34% | Activity: 21% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Increased Accessibility of Sparkling Wines:** Disruptive innovation opportunity: Develop innovative packaging formats or single-serve options to make sparkling wines more convenient and accessible for everyday consumption. - **Expansion of Pink Prosecco Market:** Disruptive innovation opportunity: Create unique and innovative flavor profiles for pink prosecco to cater to a wider range of consumer preferences and attract new market segments. - **Social Media Buzz for PINK Prosecco:** Disruptive innovation opportunity: Leverage social media platforms to engage with consumers, build brand loyalty, and create trendy and buzzworthy marketing campaigns for pink prosecco. ### Where This Applies - **Wine Packaging and Distribution:** Disruptive innovation opportunity: Develop sustainable and eco-friendly packaging solutions for sparkling wines to cater to the growing demand for environmentally conscious products. - **Alcoholic Beverage Manufacturing:** Disruptive innovation opportunity: Utilize innovative techniques and technology to enhance the production process of sparkling wines and improve the efficiency and quality of the final product. - **Social Media Marketing and Influencer Engagement:** Disruptive innovation opportunity: Collaborate with social media influencers and utilize interactive content formats to create viral marketing campaigns that generate buzz and increase brand awareness for sparkling wines. ## Related on Trend Hunter - [Canned Low-Sugar Rosé Wines](https://www.trendhunter.com/trends/think-wine-sparkling-ros.md) - [Seasonal Sparkling Wine Gifts](https://www.trendhunter.com/trends/della-vite-doc-treviso-ros-prosecco-gift-set.md) - [Versatile Sparkling Wines](https://www.trendhunter.com/trends/cala-bennati.md) - [Summer-Ready Sparkling Wines](https://www.trendhunter.com/trends/fruit-fusion.md) - [Celebratory Summertime Sparkling Wines](https://www.trendhunter.com/trends/jam-shed-sparkling-ros.md) - [High-Quality Laidback Canned Wines](https://www.trendhunter.com/trends/sparkling-white-wine.md) - [High-End Prosecco Wine Lines](https://www.trendhunter.com/trends/voga-italia.md) - [Ready-to-Sip Sparkling Canned Wines](https://www.trendhunter.com/trends/jam-shed-bubbly-ros.md) - [Delicate Italian Sparkling Wine](https://www.trendhunter.com/trends/italian-sparkling-wine.md)