# Affectionate Truck Mods The Pink Post-It Pickup Helps the Message of Love Stick Out By Renee Ramsarran | Published 2011-02-20 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/pink-post-it-pickup References: [incrediblethings](http://www.incrediblethings.com/web/incredible-links-62/) & [uniquedaily](http://uniquedaily.com/2011/02/pink-post-it-pickup/) If you’ve run out of ideas on how to show your loved one just how much you care, take note of this pink Post-It pickup. Stephanie Griffith said she was inspired by a [YouTube](https://www.trendhunter.com/trends/mercedesbenz-immortal-love) video to make this wacky gesture of affection on [Valentine's Day](https://www.trendhunter.com/trends/language-of-love). Griffith and her husband have been married for 13 years, so I can understand how regular V-day routines might get old. Leaving for lunch with a co-worker, he was surprised to discover that the pink-checkered vehicle in the parking lot belonged to him. The back window of the [pink Post-It pickup truck](https://www.trendhunter.com/trends/porsche-labubu-project) affectionately proclaims, “I’m stuck on you.” ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 20% | Activity: 29% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Customized Vehicle Mods:** There is a potential trend in creating more unique and customized vehicle modifications that can serve as a personal expression for people and businesses alike. - **Non-traditional Marketing:** The use of unusual and quirky vehicles for promotional purposes can be an effective way for companies to draw attention and create buzz on social media. - **DIY Romantic Gestures:** There could be a trend in creating more DIY romantic gestures that are inexpensive but still heartfelt, as people look for ways to express their affection without breaking the bank. ### Where This Applies - **Automotive Industry:** Businesses in the automotive industry can tap into the trend of customized vehicle mods and cater to customers who want to express their personality through their vehicle. - **Marketing Industry:** Marketing professionals can explore non-traditional marketing techniques like using quirky vehicles to promote products or services and generate social media buzz. - **Gifting Industry:** There may be opportunities in the gifting industry to create more DIY romantic gestures that are affordable and accessible to people who want to express their love in unique ways. ## Related on Trend Hunter - [Custom Pink Luxury Cars](https://www.trendhunter.com/trends/pink-luxury-car.md) - [Tent-Integrated Pink Cars](https://www.trendhunter.com/trends/cla-model.md) - [Valentine's Day Transit Activations](https://www.trendhunter.com/trends/free-union-station-flowers.md) - [Soft-Pink Chocolate-Brand Trucks](https://www.trendhunter.com/trends/iconic-pink-truck.md) - [Breakup Trash Trucks](https://www.trendhunter.com/trends/the-express-disposal-truck.md) - [All-Pink Electric Vehicles](https://www.trendhunter.com/trends/pink-cadillac.md) - [Flirty Food Billboards](https://www.trendhunter.com/trends/mccain-fries-and-heinz-ketchup.md) - [Customizable Valentine's Nuggets](https://www.trendhunter.com/trends/tyson-nuggets-of-love.md) - [Pink Winter Pop-Ups](https://www.trendhunter.com/trends/pink-pier.md)