# Blacked-Out Rum Branding The Pink Pigeon Packaging is Elegantly Sophisticated By Francis Tiangson | Published 2011-02-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pink-pigeon References: [lovelypackage](http://lovelypackage.com/pink-pigeon/) & [devilfishcreative](http://www.devilfishcreative.com/) The Pink Pigeon is a [rum brand](https://www.trendhunter.com/trends/luxury-rum) from [Berry Bros](https://www.trendhunter.com/trends/no-3-london-dry-gin). & Rudd that has an elegantly sophisticated bottle. The design was done through a collaboration between the creative teams of Devilfish and Buddy. Pink Pigeon is aimed to become a brand that will stand out in the alcoholic beverage industry. Berry Bros. & Rudd intend to offer rum as an alternative to the [saturated vodka market](https://www.trendhunter.com/trends/loganberry-vodka). The branding and packaging align the drink with a high-class lifestyle, enhancing the rum's appeal even further. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 26% | Activity: 26% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **High-end Rum Branding:** Disruptive innovation opportunity for alcoholic beverage companies to differentiate their rum products through upscale branding and packaging. - **Alternative Alcoholic Beverages:** Disruptive innovation opportunity for companies to offer rum as a sophisticated alternative to the saturated vodka market. - **Collaborative Creative Design:** Disruptive innovation opportunity for creative agencies to optimize branding and packaging design through collaboration with other agencies. ### Sectors Adopting This - **Alcoholic Beverages:** Disruptive innovation opportunity for alcoholic beverage companies to differentiate their rum products through upscale branding and packaging. - **Creative Design Agencies:** Disruptive innovation opportunity for creative agencies to optimize branding and packaging design through collaboration with other agencies. - **Luxury Goods:** Disruptive innovation opportunity for companies to target a high-class lifestyle audience through upscale branding and packaging design. ## Related on Trend Hunter - [Elegant Rum Packaging Designs](https://www.trendhunter.com/trends/zacapa-rum.md) - [Island Nation-Inspired Rums](https://www.trendhunter.com/trends/lazy-dodo-rum.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md) - [Redesigned Cultural Rum Bottles](https://www.trendhunter.com/trends/havana-club-x-martine-rose.md) - [Next-Gen Spiced Rums](https://www.trendhunter.com/trends/sly-dog.md) - [Jeweler-Created Rum Bottles](https://www.trendhunter.com/trends/havana-club-aejo-7-aos-bottle.md) - [Iconic Gin Bottle Redesigns](https://www.trendhunter.com/trends/no-3-london-dry-gin.md) - [Folklore-Inspired Spirit Branding](https://www.trendhunter.com/trends/bathtub-gin-x-tart-london-limited-edition.md) - [Neo-Pop Rum Bottles](https://www.trendhunter.com/trends/dictador-game-changer.md)