# Shapeshifting Gin Packaging The New Audemus Pink Pepper Dry Gin Packaging Turns into a Book By Michael Hemsworth | Published 2019-08-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pink-pepper-dry-gin References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2019/08/audemus-spirits-launches-three-new-products/) & [audemus-spirits](https://www.audemus-spirits.com) The new [Audemus](https://www.trendhunter.com/trends/umami-gin) Pink Pepper Dry Gin packaging has been unveiled by the brand alongside a revamped recipe that work in tandem to transform the spirit into a premium option that's ready for avid mixologists to try out. The packaging for the gin is designed to keep the spirit securely stowed inside during transportation before turning into a book that boasts a best of recipes to try with the gin. The packaging is also made with recyclable material that has been sustainable sourced and dyed using vegetable-based inks to ensure it won't have adverse effects on the environment upon discarding. The Audemus Pink Pepper Dry Gin also has a new recipe that sees the tonka bean and vanilla removed and made with juniper, pink peppercorn, cardamom, honey and two secret ingredients. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 44% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Shapeshifting Packaging:** Implementing shapeshifting packaging techniques can create innovative and interactive experiences for consumers. - **Sustainable Materials:** Using recyclable and sustainably sourced materials in packaging can appeal to eco-conscious consumers and promote environmental responsibility. - **Recipe-integrated Packaging:** Integrating recipe suggestions or instructions into product packaging can enhance customer engagement and encourage experimentation with the product. ### Sectors Adopting This - **Alcohol & Spirits:** The alcohol and spirits industry can explore shapeshifting packaging to differentiate their products and deliver a unique consumer experience. - **Packaging & Printing:** The packaging and printing industry can embrace sustainable materials and techniques to cater to the rising demand for eco-friendly packaging solutions. - **Food & Beverage:** The food and beverage industry can adopt recipe-integrated packaging to inspire creativity and provide consumers with convenient recipe suggestions. ## Related on Trend Hunter - [Reduced Material Gin Packaging](https://www.trendhunter.com/trends/beefeater-24.md) - [Pouch-Packaged Gins](https://www.trendhunter.com/trends/darnleys-gin.md) - [Ready-to-Pour Tinned Spirits](https://www.trendhunter.com/trends/departed-spirits.md) - [Lightweight Gin Bottles](https://www.trendhunter.com/trends/gin-bottle-packaging.md) - [Revamped Non-Alcoholic Packaging](https://www.trendhunter.com/trends/three-spirit-1.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md) - [Recycled Glass Gin Bottles](https://www.trendhunter.com/trends/gordons-gin.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md) - [Aluminum Bottle-Packaged Gin](https://www.trendhunter.com/trends/penrhos.md)