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# Cartoon Fashion Fusion Ads
Pink Panther Co-Stars in ICB S/S ‘09 Campaign

By Ayman | Published 2009-04-11 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/pink-panther-icb-s-s-09-ads
References: [fashiontography.blogspot](http://fashiontography.blogspot.com/2009/04/ali-stephens-icb-terry-richardson.html) & [icb-brand](http://www.icb-brand.com/)

Model Ali Stephens shares the spotlight with the world-famous [Pink Panther](https://www.trendhunter.com/trends/youthfocused-fashion-brand) in the new ICB Spring/Summer 2009 ad campaign.

The ads were shot by Terry Richardson, and as the copy suggests, they show that the ICB girl loves the Pink Panther.

We've been seeing a whole lot of animation crossover into fashion editorials and ad campaigns. Maybe it's because a [cartoon character](https://www.trendhunter.com/trends/official-spongebob-squarepants-collection) has less of a diva attitude than a model?

**Implications** - Businesses that incorporate popular and iconic objects in their marketing schemes will find themselves attracting large numbers of clients. Consumers are immediately drawn to the products with which they share a sense of familiarity. Businesses that utilize iconic images or personalities will be perceived as highly approachable and pop culturally savvy.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 48% | Activity: 19% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Fashion and Animation Crossover:** Fashion brands can leverage the popularity of animated characters by incorporating them into their ad campaigns, attracting a larger customer base.
- **Iconic Marketing:** Businesses that incorporate popular and iconic objects in their marketing schemes will find themselves attracting large numbers of clients.
- **Pop Cultural Savviness:** Businesses that utilize iconic images or personalities will be perceived as highly approachable and pop culturally savvy.

### Industries Being Reshaped

- **Fashion:** Fashion brands can utilize animation crossover to create innovative ad campaigns and attract a broader customer base.
- **Marketing:** Iconic marketing can be a disruptive innovation opportunity for businesses to attract more customers and stand out in a crowded market.
- **Advertising:** The use of iconic images and personalities in ad campaigns presents an opportunity for businesses to connect with consumers and showcase their pop cultural savviness.

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